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Tribeca Festival: Tribeca X Event Recap

by Briana Atkins
written by Briana Atkins

This past Wednesday, the Tribeca Film Festival hosted the Tribeca X event, co-sponsored by Roku, at the Indeed Theater at Spring Studios. Tribeca X “celebrates the intersection of advertising and entertainment and honors the creators and brands who share a love of creativity and a mission to connect with consumers through the power of storytelling.” It was an afternoon filled with in-person conversations with panels on different areas relating to advertising and media. Each conversation brought together “industry leaders from brands and agencies to examine the landscape of branded entertainment and recognize the achievements of companies and creators who are adventurous and distinctive in their work.”

I had the chance to sit in on the day’s conversation, which included breakfast and networking lunch, and hear all about the amazing work that is done at the intersection between business and entertainment. It is after all referred to as the entertainment business.

Some of the Tribeca X panels and topics of conversation were as follows:

OKX Global CMO Haider Rafique in Conversation with Samantha Barry featuring Haider Rafique and moderated by Samantha Barry

Designing a Diverse Future Presented by Nike Inc featuring Brandice Daniel and Dr. D’Wayne Edwards and moderated by Jarvis Sam.

Dear Santa: From X to ABC featuring Dana Nachman, Chris Karpenko, and Jennifer Donohue and moderated by Brendan Gaul

A Whole New Ball Game: How Sports Is Driving the Creator Economy featuring Saquon Barkley and CC Sabathia and moderated byRich Kleinman

and lastly

Advancing the Culture and Currency Through Inclusive Storytelling, featuring Marc Pritchard, Zoey Martinson, Don Jackson, and LL Cool J and moderated by Rose Pierre- Louis.

Other presentations were also by Converse, Roku, and Mast- Jägermeister US.

Panelists discussed their continued faith in cryptocurrency (Rafique), turning a documentary into a docuseries to be premiered on Hulu (Dear Santa),  and their efforts to widen the screen and further the efforts of storytelling in marginalized communities (P&G), among many other topics. Many of the companies discussed their efforts both financially and in messaging by working with marginalized creators to expand the scope of storytelling in today’s world. It was humbling and fulfilling to know that more people are being given the opportunity and the access to showcase their talents on a larger scale, many of them with little feedback from these larger companies.

 

Also during the event, there was an awards ceremony to recognize some of the outstanding participants in Tribeca X. The awards “recognize the achievements of companies and creators who share a mission to connect with consumers through the power of storytelling. Tribeca X celebrates the best story-driven filmmakers and brand collaborations of the year in four categories: Feature Film, Short Film, Series, and Immersive.”

Full Winners List:

Feature Film:

The Beauty of Blackness (Sephora)

Directed by Kianna Moore, Tiffany Johnson

Short Film:

The Comeback (Apple)

Directed by Zhang Meng

Series:

Stories About Helpful People (Zendesk)

Directed by Sindha Agha, Erin Brethauer, Tim Hussin

Immersive:

Emerging Radiance (Meta)

Created by Tani Ikeda, Michelle Kumata

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EntertainmentFilmThe Latest

On the Scene: Keep Lock’s ‘Respect the Jux’ Premiere

by Lenique Vincent
written by Lenique Vincent

Cinema Village NYC hosted the premiere of the Pusha T and Keep Lock produced drama, Respect the Jux, on May 6. The star studded event brought celebrity trainer Don Saladino, reggae music producer JKlassic, the cast and more to the red carpet.

Respect the Jux focuses on how the “American Dream,” for some, is only a dream; especially for those with few resources. Jux Producer Anothony Jacobs sums it up, “This movie is about the choices life sometimes leaves us with.” The film portrays the infamous struggle of migrating to the U.S. from Jamaica. A cycle that often starts with a parent leaving their child(ren) behind to start a life in “the land of opportunity;” before sending for them so they can grow up in a better place.

The film, however, is just the beginning of a larger story. Years in the making, the novel based plot is the first of many urban stories Keep Lock will produce, according to director and writer G.H. Goba. “This is our job. To produce consistent urban content,” he reassured on the red carpet. “No longer would you have to wait five years for your next movie. From here on out, every year you’re going to see us standing on somebody’s red carpet; presenting to you something great.”

In addition to releasing more content, including Respect the Jux 2, a big part of Keep Lock’s mission is to employ black creatives and non-creatives to keep them off the street. Goba noted, “We’re not about the limelight. We’re actually about the network (…) let’s build. We’re looking for writers, producers, directors, leads(…) we can provide opportunities.”

Respect the Jux is now available on Hulu, Prime, Apple TV and more. Get updates for Respect the Jux 2 and more Keep lock films by following @juxmovie and @keeplockfilms on Instagram.

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EntertainmentThe LatestTVVideo

Exclusive: Amy Schumer, Michael Cera, Kevin Kane, Yamaneika Saunders, Lavar Walker, Laura Benanti, and Violet Young Talk ‘Life & Beth’ [VIDEO]

by Kinsey Schofield
written by Kinsey Schofield

Amy Schumer, Michael Cera, Kevin Kane, Yamaneika Saunders, Lavar Walker, Laura Benanti, and Violet Young talk to The Knockturnal‘s Kinsey Schofield about Hulu’s original dramedy, Life & Beth.

Like so many creatives during the pandemic, Amy Schumer used her downtime to reflect and to create and the result of that reflection is Hulu’s latest dramedy, Life & Beth. Originally titled Love Beth, based on the concept of Amy going back and reading her old journals as a teenager, Life & Beth revolves around a woman that should technically be happy with her life… but isn’t. She has an amazing boyfriend… no, “parter,” a financially enriching job that involves copious glasses of wine… a luxury apartment in New York… and a fierce set of girlfriends. As Beth navigates where her unhappiness stems from, you revisit her childhood and how those moments affect who she is today. (Shout out to Michael Rapaport who plays Beth’s very sweet and helpless father.)

There is no lack of handsome on the screen as Beth fights to find her happy place. Jonathan Groff , who is single-handedly the reason that I still watch Glee reruns, plays an Instagram-perfect hook up with a dark secret. Her boyfriend/fiance (played by Kevin Kane) is totally adorable in a Kevin from The Office sort of way. Speaking of The Office, Michael Cera’s John in Life & Beth just might be the best mix of Dwight Schrut and Michael Scott the world has ever seen.

Life & Beth is not what you would typically expect from Schumer. The series is very sweet and vulnerable and certainly a project that the comedian should be proud of. I’m especially a fan of the way that Amy portrays adult female friendships and the importance of family and forgiveness.

You can stream Amy Schumer’s Life & Beth on Hulu beginning March 18, 2022.

Kinsey Schofield is a contributor to The Knockturnal and you can follow her on Twitter, Instagram, or Facebook.

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EntertainmentThe LatestTVVideo

Exclusive: Cast Talks Hulu ‘The Great’ Season 2 [video]

by Nastacia Nickolaou
written by Nastacia Nickolaou

Hulu’s highly anticipated second season of “The Great” is out and fans are already theorizing about what’s next for “Catherine” (Elle Fanning) as she finally takes the Russian throne. It’s revealed that Catherine will battle her husband, “Peter” (Nicholas Hoult) as well as the rest of the cast, “Marial” (Phoebe Fox), “Grigor” (Gwilym Lee),“Arkady” (Bayo Gbadamosi) and “Orlo” (Sacha Dhawan) as she navigates her new life as queen.

The show quickly gained popularity not only due to it’s fantastic screenwriting from the incredible, Tony McNamara’s dry humor — whose best known for “Cruella” and “The Favourite” –  but also because the entire team has been transparent that this periodic series is only “occasionally true.” The show is more focused on the relationships between characters than the historical accuracy which allows the audience to enjoy the comedic tension between characters without worrying about if it actually happened in real life. 

We last left off when Catherine was desperately attempting to overthrow her husband Peter III of Russia when he planned to execute her lover “Leo Voronsky” (Sebastian de Souza) in Season One.

The Knockturnal spoke with some of the cast about Season 2 but they were tight lipped at the time of the interview before the show aired. You can watch our exclusive interview with Phoebe Fox, Gwilyn Lee, Bavo Gbadamosi and Sacha Dhawan about coming back for S2 here.

We now know that Season 2 does not start with the gunshot that started the coup in the first place but rather 4 months after it happened. The plot thickens as we see these complex character’s dialogue become more intense on screen. What will Catherine have to do to become truly “Great?” More than she ever thought she would have to. 

You can stream seasons 1 and 2 on Hulu now. You can watch the trailer here.

For more updates on this series you can follow The Great :

 @TheGreatHulu |  @TheGreatHulu |   @TheGreatHulu

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Exclusive Wu-Tang Actor TJ Atoms Talks New Single “Potato Chips”

by Tobby Oniga
written by Tobby Oniga

On October 27, actor TJ Atoms, who plays Ol’ Dirty Bastard on the popular Hulu series Wu-Tang: An American Saga, hosted an exclusive season 2 finale screening at Soho House in NYC. The event was hosted by Atoms manager Brittany Rae. This screening brought out many Hip-Hop legends like RZA, Lenny Santiago, and many more.

This event offered an open bar sponsored by D’usse, and ice cream bars and potato chips featuring pictures of the Wu-Tang cast. After a brief introduction about TJ, attendees began viewing the season finale for the first half of the night. The second half of the evening was a celebration for TJ Atoms’ new single “Potato Chips”.

Atoms took the stage to perform “Parking Lot,” “Yea,” “Meenworld,” and his debut single. He engaged with the room by walking into the crowd and rapping along with his guests while they danced along with him. This song was created with electrifying 808s to complete the earthly production arranged by Doctor Freon.

For the remainder of the night, guests mingled with one another, and Atoms and his crew remained on stage dancing and jamming out to various songs.

We had the opportunity to ask TJ a few questions before his single release.

The Knockturnal: How excited are you for your single release?

TJ Atoms: Super, super excited. It has been a while since I dropped any music. I have been making music since I was like 16. So to finally be here where I have a great team behind me, the season finale of Wu-Tang An American Saga. I feel like it’s just a great point to pivot onto the next energy. That’s what we’re doing tonight. Potato Chips is out now!

The Knockturnal: How was the process of creating this new single?

TJ Atoms: I made it during the pandemic, so you know everyone was in their own mind doing their thing. I was at a point that I really wanted to talk to the people and give them something they could really feel motivated by, feel inspired by, and still groove to it at the same time.

The Knockturnal: What are some upcoming things you’re working on that you can share with us?

TJ Atoms: I got the Mike Tyson series that is coming out next year, I got a movie that’s coming out with Omari Hardwick called Fels High. I shot that in my city, it’s coming out next year. I’m working on my own movie that I’m executive producing that’s coming next year called “Free The Dreamers”. So I got a lot of stuff. I have my clothing line apparel dropping next month. I’m just working hard.

 

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