Let’s all raise our glasses of milk as we toast to 30 years of the “Got Milk?” campaign.
Leading the celebration was Noah Schnapp, star of Stranger Things, who joined the California Milk Processor Board (CMPB) to pay tribute to the campaign’s legacy and unveil a bold new chapter.
To celebrate 30 years of memorable campaigns featuring celebrities from various industries we know and love, Got Milk? decided to create a new face. Whose, you might be asking? Yours. By featuring everyday Californians—small-business owners, teachers, artists, and more—the Got Milk? Photo Studio Tour traveled across the state, capturing amazing people with memorable milk mustaches to mark a major evolution of the brand’s milestone.
Joining Schnapp were fellow stars Priah Ferguson (Stranger Things), Keyla Monterroso Mejia (The Studio), Jesse Williams (Hotel Costiera, Grey’s Anatomy), and Nick Barrotta (Tyler Perry’s The Oval), adding excitement to the celebration.
WEST HOLLYWOOD, CALIFORNIA - SEPTEMBER 09: Nick Barrotta attends 'got milk?' 30 Years 'Milk Mustache' Real California Icons Event! on September 09, 2025 in West Hollywood, California. (Photo by Araya Doheny/Getty Images for California Milk Processor Board)
WEST HOLLYWOOD, CALIFORNIA - SEPTEMBER 09: Keyla Monterroso Mejia attends 'got milk?' 30 Years 'Milk Mustache' Real California Icons Event! on September 09, 2025 in West Hollywood, California. (Photo by Araya Doheny/Getty Images for California Milk Processor Board)
WEST HOLLYWOOD, CALIFORNIA - SEPTEMBER 09: Priah Ferguson attends 'got milk?' 30 Years 'Milk Mustache' Real California Icons Event! on September 09, 2025 in West Hollywood, California. (Photo by Araya Doheny/Getty Images for California Milk Processor Board)
WEST HOLLYWOOD, CALIFORNIA - SEPTEMBER 09: Jesse Williams attends 'got milk?' 30 Years 'Milk Mustache' Real California Icons Event! on September 09, 2025 in West Hollywood, California. (Photo by Araya Doheny/Getty Images for California Milk Processor Board)
WEST HOLLYWOOD, CALIFORNIA - SEPTEMBER 09: Noah Schnapp attends 'got milk?' 30 Years 'Milk Mustache' Real California Icons Event! on September 09, 2025 in West Hollywood, California. (Photo by Araya Doheny/Getty Images for California Milk Processor Board)
We spoke to a few of the stars, and here’s what they had to say about the milestone:
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Priah Ferguson
https://www.instagram.com/reel/DOoZN34j_BV/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
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Nick Barrotta
https://www.instagram.com/reel/DOoZXwFj88M/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Together, they underscored how the campaign continues to resonate at the intersection of entertainment, pop culture, and everyday life.
The event featured photo opportunities, a gallery of the #GotMilk30 portraits, and multimedia activations that brought the celebration to life.
With this milestone, the Got Milk? campaign continues to honor its legacy while embracing a modern, inclusive approach—showcasing that in today’s world, everyone has the potential to be influential.
For more coverage, follow the campaign on Instagram at @gotmilk and explore the full collection of images and stories at gotmilk.com/30years.
