New Yorkers hid from the heat on Thursday and traveled up into the clouds at OREO Cakesters’ ‘Soft Life’ Pop-Up launch party.
Hosted by Carl Radke from Bravo’s “Summer House” series, the immersive pop-up gave guests the chance to taste all four OREO Cakesters flavors, bringing a soft-baked twist to the beloved OREO cookie. At the Bakery Counter, the Original and Golden OREO flavors were represented, and the Double Chocolate and Confetti Cake were a fun variation on the cookie’s signature taste.
Guests washed down their soft OREO Cakesters with one of four non-alcoholic drinks from Radke’s Soft Bar. Each drink, from the Soft Summertime Spritz to Golden Hour, contains ingredients such as ashwagandha and vitamin B12 to support the brand’s mission of prioritizing wellness and balance.
NEW YORK, NEW YORK – JUNE 11: A look at Pop-Up space for the launch of OREO Cakesters “Soft Life” Pop-Up VIP Launch With Soft Bar on June 11, 2026 in New York City. (Photo by Michael Simon/Getty Images for OREO )
Around the popup were cloud-themed activations and photo corners, including a giant soft pit and giant OREO Cakesters. A big, four-window oven themed with each of the signature flavors hosted a Blind Bag experience, where guests could win one of four Soft Life OREO Cakesters products. Fuzzy bucket hats, socks, sleeping masks and plush keychains were among the prizes.
Guests also enjoyed music from DJ DILLY and mingled with reality TV stars at the event. “Summer House’s” Ben Waddell and Sabrina Belle, “Vanderpump Rules’” and “The Valley’s” Scheana Shay and Brock Davies, “The Bachelorette’s” Charity Lawson, “Selling the City’s” Elenora Srugo and “Owning Manhattan’s” Jade Shenker were all in attendance to get a taste of the Soft Life. A surprise performance from hip-hop artist Kosha Dillz included a freestyle rap about OREO Cakesters — and, of course, a song to celebrate the New York Knicks!
Dilly and Kosha Dillz at the OREO Cakesters “Soft Life” Pop-Up VIP Launch on June 11, 2026 in New York City. (Photo by Michael Simon/Getty Images for OREO )
The OREO Cakesters Soft Life pop-up was open for the public Friday and Saturday from 12 to 7 PM, giving all New Yorkers the chance to try the soft-baked cookies and win exclusive OREO Cakesters merchandise. The pop-up will be traveling on a Soft Life Summer Tour on July 2, bringing the experience to OREO fans in cities all across the United States.
OREO will share more information about the pop-ups to their VIP Dunk Club.
