Hosted by Ice Spice and featuring performances by Young Thug and surprise guest O.T. Genasis, the invite-only event brought together some of the biggest names in music, entertainment and social media Saturday night at Gravitas, an exclusive members-only club in Beverly Hills.
Halloween weekend in Los Angeles is never short on exclusive parties, but Unruly Agency made sure its seventh annual Halloween celebration was one to remember.
Founded by Tara Electra, Unruly Agency has built a reputation for connecting influential creators with major brands, and its annual Halloween celebration continues to grow into one of the city’s notable nightlife events. Presented by CH@Mobile, this year’s party transformed both levels of Gravitas into a Halloween playground, complete with elaborate costumes, VIP sections, music and an impressive guest list. With festivities beginning at 9 p.m., guests continued arriving throughout the evening, eager to be part of the exclusive celebration.
Alabama Barker at UNRULY annual Halloween bash Presented by CH@Mobile Powered by Fanvue, Listed and White Rabbit at Gravitas Members Club. Credit. CREDIT: Michael Simon for GettyImages / Getty Images for UNRULY
Ice Spice served as the evening’s celebrity host, dressed as Patrick Star from “SpongeBob SquarePants.” The Bronx rapper’s appearance was one of the night’s more memorable costume moments, adding some humor to an event filled with creative and outrageous looks. Her presence also brought additional excitement to a crowd that included plenty of familiar faces from the music and social media worlds.
Music was naturally a major part of the celebration, with Young Thug delivering one of the evening’s featured performances. The Atlanta rapper brought additional star power to an already impressive lineup, while O.T. Genasis added another surprise performance to the festivities. DJs Sean Will, YUME and Mad Bobber kept the energy going throughout the night, providing a mix of music as guests danced and mingled between both levels of the venue.
Beyond the performances, the guest list was just as impressive. Chris Brown, Tyga, Bronny James, D Smoke, Alabama Barker, Hannah Stocking, Sami Sheen, Breckie Hill and King Bach were among the notable names in attendance. Other familiar faces included Bryce Vine, Tara Yummy, Mike Majlak, Tom Sandoval and Mario, reflecting the event’s mix of hip-hop artists, social media personalities and entertainment figures.
Chris Brown at UNRULY annual Halloween bash Presented by CH@Mobile Powered by Fanvue, Listed and White Rabbit at Gravitas Members Club. Credit. CREDIT: Michael Simon for GettyImages / Getty Images for UNRULY
The celebration brought together artists, athletes and digital creators for an exclusive nightlife experience. Joining presenting sponsor CH@Mobile were Fanvue, LISTED, and White Rabbit, each contributing to an event centered on entertainment and creator culture. Fanvue, a subscription-based platform that allows creators to monetize content and connect directly with their audiences, was a natural fit for Unruly’s network of digital personalities. Meanwhile, nightlife platform LISTED helped coordinate event access and guest lists, managing entry to one of the weekend’s more sought-after invitations. White Rabbit also joined as an event partner, helping support a celebration that featured elaborate costumes, VIP tables and a premium open bar across both levels of Gravitas. Between the performances and celebrity appearances, the atmosphere felt more like a full-scale nightclub takeover than a traditional industry gathering, with guests enjoying the festivities well into the early morning hours.
For Electra and Unruly Agency, the annual party highlighted the community the company has developed through its work with creators and brands. What started as an agency focused on connecting digital talent with opportunities has expanded into a network that brings together personalities from different corners of entertainment. With partners like Fanvue, LISTED and White Rabbit involved, the celebration also reflected the growing connection between social media influence, music and Los Angeles nightlife.
As if the evening needed any more excitement, the end of daylight saving time gave partygoers an extra hour to enjoy the festivities as clocks rolled back from 2 a.m. to 1 a.m. Between Ice Spice’s hosting duties, Young Thug’s performance, O.T. Genasis’ surprise appearance and an impressive celebrity turnout, Unruly’s seventh annual Halloween party had no shortage of memorable moments. And with an extra hour to turn up, it was only fitting that one of Los Angeles’ biggest Halloween celebrations kept the party going a little longer.
Sami Sheen and Friends at UNRULY annual Halloween bash Presented by CH@Mobile Powered by Fanvue, Listed and White Rabbit at Gravitas Members Club. Credit. CREDIT: Michael Simon for GettyImages / Getty Images for UNRULY
