Cider brought fashion fantasy to life with an exclusive celebration for the launch of its new Polly Pocket collection, taking over the iconic Alfredβs cafΓ© in Beverly Hills for a night that blended playful nostalgia with modern-day style.
The event transformed the trendy coffee spot into a dreamy pastel playground. Guests were greeted with iced coffee courtesy of Alfredβs, served in style alongside mini croissants and an extra-sweet surpriseβtiny tea cup keychains branded with βCiderβ that perfectly captured the spirit of the pint-sized fashion icon.
Photo Credit: Cider
Photo Credit: Cider
Ciderβs collaboration with Polly Pocket is a natural fit, blending the fashion brandβs bold, youthful energy with Pollyβs iconic legacy. First introduced by Mattel in the late 1980s, Polly Pocket quickly became a beloved staple of β90s childhoods, known for her miniature worlds and candy-colored aesthetics. Today, with the resurgence of Y2K fashion and nostalgic pop culture, Pollyβs return to the fashion world feels both timely and trendsetting. Ciderβs take infuses this legacy with wearable looks that are both playful and on-point for summer 2024.
Attendees were treated to an immersive experience of the new collection, with interactive photo moments and the opportunity to be styled and photographed in pieces from the drop. The collectionβs signature pastel tones, ruffle trims, and vintage-inspired prints nodded to Polly Pocketβs whimsical world while staying true to Ciderβs Gen Z-forward aesthetic.
The room buzzed with creators, influencers, and fashion fans who shared their love for the brand while snapping photos that looked straight out of Pollyβs colorful universe. With themed snacks, nostalgic vibes, and a fashion-first crowd, the launch was the perfect celebration of Y2K revival meets contemporary cool.
Where to Shop:
The Cider x Polly Pocket collection is now available exclusively at shopcider.com.
Whether you grew up playing with Polly or just love a playful twist in your wardrobe, this collection brings bold joy in miniature-inspired form.
