FIFA World Cup 2026 got a huge kick off in New York city with a splendid soccer event showcasing tunes by the great D-Nice and a full spectrum of how “Tap In” with Visa will bring fans closer to the action.
Guests gathered in Chelsea on May 13 before a big announcement took place that as of today is bringing bigger thrills and excitement to one of the hottest for sports in years.
Visa’s Tap In Studio activation was celebrated on this spring night and will be at select stadiums and major host cities. It will invite fans to step inside the campaign, blending football, art—from Visa’s first-ever global art collection—and culture, while unlocking an experience only Visa can deliver.
This summer, Visa, the Worldwide Payment Technology Partner of the FIFA World Cup 2026, is turning those fleeting moments into something much bigger—launching Tap In, a bold new global campaign based on the belief that everything is a tap in with Visa.
(Courtesy Visa)
Built around one of football’s most recognizable finishes, Tap In takes the simplest touch in the game and turns it into a powerful metaphor for how Visa works: fast, seamless, and effortless in the moments that matter most.
To bring Tap In to life, Visa has assembled a lineup that blends humor, cultural credibility, and football greatness. The campaign launches with a high impact hero film that captures the unpredictability, energy, and joy of the FIFA World Cup™—showing how a single tap can ripple far beyond the pitch.
Award winning actor Jason Sudeikis anchors the campaign, journeying through the U.S., Mexico and Canada, using his Visa card to make every step of his FIFA World Cup 2026™ experience easier—illustrating how Visa removes friction and unlocks fandom in real life.
“Football has this way of making even the smallest moment feel shared,” said Sudeikis. “Tap In helps fans stay connected to that feeling—whether they’re on the pitch, in the stands, or at home.”
He is joined in the Tap In campaign by some of the most exciting and iconic figures in the tournament today, including Lamine Yamal, Erling Haaland, Christian Pulisic, Jorge Campos, and legendary voice commentator, Andrés Cantor.
Through Tap In to Impact, Visa is committing $600,000 to three nonprofit partners across each host country: SCORE in the United States, Pro Mujer in Mexico, and Futurpreneur in Canada. These investments support the local business owners, mentors, and community-builders transforming a global tournament into lasting local impact, ensuring the excitement of the FIFA World Cup leaves a lasting legacy where it’s played.
Check out the campaign here.
