NÜTRL Vodka Seltzer helped make the grand final match of the 2026 World Cup an epic day full of joyous cheers.
world cup
Madonna made music history with a spectacular opening number for the World Cup’s first ever halftime show. And Absolut helped to celebrate it in a spicy and spectacular way.
Winning over the weekend with incredible festivities, Tequila Don Julio 1942 scored big on the night before one of the biggest games in recent history. And it was all done in elegant fashion with some of the brightest stars and tastemakers around.
Sports Illustrated Beyond the Pitch New York kicked up a whirlwind of thrilling music and spectacular moments for partygoes on the eve of the World Cup final.
Eater served out the yummy energy we need on July 18 with an electrifying event in honor of World Cup Finals Weekend.
The FIFA World Cup 2026 Fan Zone transformed Venice Beach into one of Los Angeles’ premier destinations for soccer fans over the weekend, blending international football, live entertainment, wellness activations, and local culture just steps from the Pacific Ocean.
New Balance Football House has kicked into action and is thrilling on the pitch and beyond.
Fans are uniting in the most spectacular way for the World Cup. Across the planet the parties and events celebrating the game are kicking up the thrills.
FIFA World Cup 2026 kicked off in New York City in a grand fashion thanks to Verizon.
The One Party by Uber won big last night with an epic bash in New York City to celebrate the kick off of World Cup 2026.