What to help local food and beverage entrepreneurs in your neighborhood? Samuel Adams give us a glimpse into how!
Beer Legend Estrella Jalisco Launches Stunning, Emotional Day of the Dead Art Installation in DTLA
Day of the dead is fast-approaching, but famed brew co. Estrella Jalisco is giving us life!
Festival season has officially kicked off and will rapidly kick into full gear as we get closer to summer.
WEEKEND ALERT: Get 3D Ornament of Yourself in Time for Christmas with Stella Artois
This Weekend: Stella Artois is hosting an Ornament Yourself! event at the Oculus at World Trade Center.
The Temecula Valley Wine Country, celebrating its 50th year, is fast becoming one of Southern California’s hotspots and a travel must.
Exclusive: Blake Anderson Talks Cinco De Mayo, Career & More [Video]
Budweiser Releases Repeal Reserve in Celebration of the Repeal of the Prohibition
Budweiser celebrated the new launch in style at none other than at the Classic Car Club Manhattan on Wednesday, October 25th.
The recipe for Repeal Reserve was first created in the pre-Prohibition era when Adolphus Busch tried out the Amber Lager amongst his family and friends. When the Prohibition began in 1920, it prevented the experiential brew from making it out of St. Louis.
Budweiser is now bringing the recipe to the masses by launching it for a limited time nationwide. The brand took each detail into account, creating a new retro stubby bottle to match the new brew.
The caramel malt lager has a slightly higher ABV than the traditional Budweiser, with it being 6.1% vs. the normal 5%. It wasn’t standard practice to mark the alcohol content in a brew till the Repeal passed on December 5, 1933. This measure was passed in attempts to standardize and regulate the beer industry.
Guests sipped the new brew while marveling at the rare array of vintage Porsches that were on display. Budweiser collaborated with Lyft to commemorate the occasion by offering lucky New Yorkers the chance to experience their Lyft ride in an antique, vintage car. The contest was held for a limited time on Wednesday, October 25th from 3-7PM.
Did you get a chance to try the new 1933 Repeal Reserve? Share your reviews on the new recipe in the comments below.
A Little Bit of Serendipity at Jameson’s Love Thy Neighborhood Brewery Fest
It’s 2:34pm on Saturday afternoon, and everyone is lost.
For those who’ve never had the experience of trying to maneuver around the Brooklyn Navy Yard, allow me to share: directing your Lyft around non sequential numbers and old buildings, while dodging other people meandering around like lost zombies, is not necessarily the best way to start off a beer and whiskey festival.
But, once we found our way, we arrived in whiskey mecca. More specifically, we arrived at the Duggal Greenhouse.
The only time attendees of Jameson’s Love Thy Neighborhood Brewery Fest knew exactly where they were was inside the event itself. As such, I’ve provided a map of the event…but first, a little history:
As Dave Quinn, the head of Whiskey Science puts it (and yes that is his real title), “a lot of good things have come about by accident.” Jameson’s new effort, Caskmates, is no exception. Through “a little bit of serendipity,” and, as Quinn suggests, a few beers, the idea was born to age Jameson whiskey in stout barrels. The result? A soft, smooth, and smoky whiskey that is perfect for sipping, making cocktails, and pairing with beer.
Speaking of beer, Jameson decided to go one step further by offering a unique project to breweries. In a bit of reverse Caskmates engineering, Jameson gave whiskey barrels to breweries in order make special aged brews, many of which were available for tasting at the #lovethyneighborhood event. The smokey flavor from the whiskey elevated these beers, and participants clamored for more of the unique taste! But they had to be careful: most offered a potent brew of 8.0% ABV or higher.
Ready to see what the event was like? Click on the map or link below! Then, hover your mouse over the yellow circles to learn more about the brews, activities, and Jameson.
A little drizzle did not stop Dos Equis from throwing an epic 5 de Mayo party this past Thursday, because it’s never too early to start celebrating!
Cheers to Beer: VICELAND’s new show BEERLAND celebrates the culture of suds and buds.