Hanky Panky has opened its doors to give customers an intimate and unique shopping experience.
Hanky Panky, a female-founded intimates and sleepwear brand, has opened the doors of its first-ever storefront location in the coveted West Village neighborhood at 370 Bleecker Street, NY. A few fan-fave guests stopped by to celebrate the grand opening. The CW’s Riverdale Star Drew Ray Tanner stopped by, along with model/Olympic Athlete Alysha Newman, who was a hit amongst all fans and shoppers alike.
PHOTO by: Michael Simon/startraksphoto.com
As a brand founded and crafted in NYC, it only made sense for their first brick & mortar location to be in the heart of Manhattan. The store is intimate and feminine, as you can see by the kaleidoscope of colors around the room. It is a 600 sq foot store made to feel like you’re walking into your own closet and picking your most intimate layer, your underwear.
This new store will debut all-new, exclusive offerings for guests, including a build-your-own bundle offering various colors, prints, and favorite styles. New merchandise is just the beginning for Hanky Panky. With this new store, they want to dive into the community they’re in to make an intimate experience. Plans for this intimacy include an in-person iteration of the highly successful relaunched Lingeriecycle recycling program, personal in-store community events, and meet and greets for members part of Hanky Panky’s loyalty program.
-PICTURED: Drew Ray Tanner, Alysha Newman
-PHOTO by: Michael Simon/startraksphoto.com
Following NY, the brand plans to expand the overall U.S. retail footprint with ten more stores by 2025. Hanky Panky is focused on an expansion that gives access to unique offerings and brand experiences to more customers, and I can’t wait to see what they do in their new stores soon! The Hanky Panky, New York store is located at 370 Bleecker Street and is open 11am – 7pm, Monday through Saturday, and 11am – 6pm on Sunday. However, if you can’t make it all the way to the Big Apple, Hanky Panky is available online at www.HankyPanky.com and through wholesale and specialty partners nationwide.
