WOLF, the renowned European luxury brand first established in 1834, recently celebrated another milestone as they opened their beautiful new headquarters in El Segundo.
EL SEGUNDO, CA – WOLF’s new El Segundo headquarters. Photo courtesy: WOLF
The grand opening seamlessly merged timelessness — showcasing exquisite designs of their latest collection — to some Y2K star power with Vertical Horizon’s lead singer and avid watch collector Matt Scannell being one of the speakers of the panel Leaders in Conversation, along with stars of the luxury watch world, James Lamdin of Watches of Switzerland, and journalist/panel moderator Oren Hartov.
EL SEGUNDO, CA – WOLF’s new El Segundo headquarters. Photo courtesy: WOLF
Of course, the biggest stars of the night were the intricately crafted jewelry boxes, watch stands, watch winders, safes, cabinets, purses, accessories, and more… which took center stage in this new office/showroom. From sleek designs to unique collaborations with innovative designers like Bea Bongiasca to intricate detailing like embossed fine leather and walnut wood veneers, WOLF continues to push the boundaries of what’s possible in luxury craftsmanship. This is how the brand has become known as a leader in its space. Prior to the panel discussion, invited guests were able to wander through the new space to get a sneak preview of the 2025 collection.
EL SEGUNDO, CA – Matt Scannell and Lauren Goldenberg chat at WOLF’s grand opening for their El Segundo headquarters.
The new showroom marks an exciting expansion into the US market for the venerated 190-year-old brand. And the city of El Segundo was excited as well to be the home base for the Americas (their other headquarters are located in the UK and Hong Kong). The grand opening ceremony ribbon cutting was facilitated by Mayor Chris Pimentel, who was in attendance, along with members from the local Chamber of Commerce.
EL SEGUNDO, CA – Leaders in Conversation panel at WOLF’s grand opening for their El Segundo headquarters.
“What a great day in LA — Mayor Pimentel cutting the ribbon on our new Americas headquarters in El Segundo, welcoming longtime customers, new prospects, and friends of WOLF to tour our new showroom and offices and giving them an exclusive preview of what’s coming in 2025,” Simon Wolf, CEO of WOLF, shared. “Ending the evening with a fantastic discussion about watches with our wonderful panel was the perfect way to celebrate this milestone.”
The evening was capped off with the US debut of WOLF’s acclaimed Leaders in Conversation series. The conversation dove into the latest watch trends for 2025, the rising appeal of vintage timepieces, what to expect at next month’s Watches & Wonders in Geneva, and personal fave watches.
After, a Q&A was held for the audience of press, influencers, retailers, and watch enthusiasts… many of whom know each well. It’s a passionate community.
EL SEGUNDO, CA – WOLF’s grand opening for their El Segundo headquarters.
Guests also enjoyed an open bar and hors d’oeuvres served throughout the evening. Attendees were invited to check out the first floor of the new space, which also showcases the Southern Cali, right-by-the-beach aesthetic, bow-truss exposed ceiling, and open interior.
EL SEGUNDO, CA – WOLF’s new El Segundo headquarters. Photo courtesy: WOLF
