It was an amazing Super Bowl in Miami this year.
The Chiefs took home the legendary title for the first time in decades as football fans from around the world honored them with some of the hottest activations of the year.
Gillette teamed up with Budweiser to introduce The Gillette Barbershop. The amazing pop-up barbershop was an exclusive and special invite where celebrity barbers, Mark Marrero, Rich Mendoza, and Vince Garcia helped some of the NFL’s brightest stars, including Deshaun Watson, Mark Ingram, and Devante Adams, get game-day ready ahead of the Super Bowl with haircuts and hot towel shaves featuring some of Gillette’s latest innovations including Gillette SkinGuard and Heated Razor by GilletteLabs The pop-up was located in the exclusive BUDX Hotel in Miami.
Jennifer Lopez’s Super Bowl halftime performance also included beauty treatments with expert Toska Husted, who saw Jennifer last Saturday. Preforming during halftime is a career highlight. Everything from the choreography to the costumes must be perfect and Jennifer Lopez is the ultimate perfectionist. On Saturday, Jan 25 (a week before her big night), Jennifer saw Toska Husted to make sure her signature “Jlo Glow” was perfect.
BACARDÍ threw an epic bash on Saturday before the game. Rain didn’t stop the Miami Kimpton Surfcomber Hotel from being the perfect backdrop for the Caribbean inspired fiesta. Multiple bars and booths serving refreshing rum cocktails like the BACARDÍ Mojito and Frozen Daiquiri. Patron Tequila, Dewars, Grey Goose, and more of BACARDÍ’s portfolio were present and ready to drink. The poolside festivities included celebs like Victor Cruz, Venus Williams, Maria Menounos, Jasmine Sanders, among others in attendance.
BABE Wine made a splash with its arrival in Miami In true BABE fashion, the brand held a private event at Wynwood Car Wash that featured special celebrity appearances by BABE’s co-founder Josh “The Fat Jewish” Ostrovsky, Emily Ratajkowski and Diplo, who gave guests a special performance.
And Tao was down on South Beach wrapping up the nights. The sun rose on their epic nights that roared with delight.
Here is to one heck of a Super Bowl Week.