DraftKings and The h.wood Group officially kicked off the FIFA World Cup festivities on Friday evening with an exclusive watch party at Harriet’s Rooftop, bringing together media, creators, athletes and invited guests for one of Los Angeles’ premier opening match celebrations.
Harriet’s Rooftop in West Hollywood offered panoramic views of the city as attendees gathered across multiple viewing areas to watch the tournament’s opening match. The invite-only event blended soccer, hospitality and entertainment, creating an energetic atmosphere that carried throughout the evening. Guests enjoyed a curated selection of passed bites and cocktails while DJ Layla Marigold kept the rooftop energized with a lively soundtrack that seamlessly transitioned between the action on the screens and conversations throughout the venue.
DraftKings FIFA World Cup Watch Party. Photo credit Kyle Goldberg
One of the evening’s biggest highlights came with an appearance from Javier “Chicharito” Hernández, DraftKings Talent Ambassador and one of Mexico’s most accomplished footballers. Throughout his career, Hernández has suited up for some of the world’s biggest clubs, including Manchester United, Real Madrid, Bayer Leverkusen, West Ham United, Sevilla, LA Galaxy and Chivas Guadalajara, while also becoming Mexico’s all-time leading goal scorer. He spent time greeting guests, posing for photos and helping celebrate the beginning of one of the world’s biggest sporting events.
Javier “Chicharito” Hernández. Photo credit Kyle Goldberg
The collaboration highlighted DraftKings’ continued investment in bringing fans together through premium live experiences while showcasing The h.wood Group’s signature approach to hospitality. Known for creating elevated events around sports, entertainment and culture, the Los Angeles-based hospitality company transformed Harriet’s into a destination where guests could enjoy the excitement of the World Cup in a luxury setting.
As the opening match unfolded, the rooftop buzzed with reactions from soccer fans, industry professionals and media members alike, proving once again that Los Angeles remains one of the country’s premier cities for international sporting celebrations. With the FIFA World Cup now underway, DraftKings and The h.wood Group delivered a memorable kickoff event that set the tone for the weeks of competition ahead, combining world-class hospitality, celebrity appearances and the shared excitement that makes the tournament a global spectacle.
DraftKings FIFA World Cup Watch Party. Photo credit Kyle Goldberg
