On Thursday July 20th, 2023 I made my way to the iconic St. Marks street, to where all the trendy grunge and classic NYC street style originated. Private Policy has been a brand to watch for quite some time, and they’re finally having their moment to shine. Grunge is an aesthetic you can run from or embrace, as it pushed the limits of fashion. Grunge incorporates a lot of distressed details, heavy jewelry, mesh, and the ability to create what you want out of statement pieces you may have. Private Policy as brand stands for inclusivity, bold personality and full fierce expressiveness of their consumers who wear their clothing. That is why, with this new release, it expands even more of their chic and spunky collection.
Co founder and designer Siying Qu
I had the pleasure of speaking with Siying Qu, Co founder and designer of Private Policy. She informed me that their newest collaboration is with Fun City Tattoo. They are the oldest tattoo shop in New York City, they have seen all the NYC icons and legends walk through their door and created a strong community and culture, which is what Private Policy also stands for, which is what makes this collaboration so special. It is a collaboration of two edgy and authentic brands coming together to bring the culture back mainstream in NYC. “We wanted to do something classic, black and white, and feature the designs by the artists, Diego, and have a Y2K but classic New York grunge moment. Our clothes incorporates a lot of utilitarian style, hardware, harnesses, and both of our vibes align perfectly” Siying Qu says. “The photo shoot we had was NYC themed, we brought it back old school New York with the basketball jerseys and that authentic downtown vibe in the park with the dresses and give it a real chill feel to it.”
Fun City had an amazing time with this collaboration because it incorporated a tribute to the original owner of Fun City Jonathan Shaw who is known for pushing the limits of fashion and ever further. Above is the collection and collaboration with tattoo artist and designer Diego on Private Policy’s clothing. The collection is up and available for sale, along side Private Policies previous runway collections and sample sale items. The pop up was such a fun event, the moment you walked in, you were greeted with a complimentary White Claw with mouth watering flavors, a carnival game where you can win a prize, and the stunning collection in the back. The collection was so soft grunge, edgy and unique. I wanted the whole collection to be my walk in closet.
Here are more pictures from the event:
Congratulations to Private Policy and Fun City for a beautiful pop up and evening, I am looking forward to what more they both have in store.
