Last weekend, Gallery Media Group threw multiple parties and events in collaboration with PATRÓN, Delta, Dove, INFINITI, Michaels, and COVERGIRL to celebrate the Coachella music festival’s return to the desert.
DJ Millie spins at the Gallery Desert House
The Knockturnal attended the Gallery Desert House for their Dreams Party sponsored by Patrón El Alto on Friday, April 12, 2024. As guests entered the event, they were greeted by a walkway lined with palm trees, and a treehouse overlooking golden mirrored columns where they could pose for a picture-perfect selfie. Spicy margaritas mixed with Patrón tequila were passed out as welcome drinks in generous portions upon entering the event, and espresso martinis were served as attendees exited the venue.
Tom Schwartz stops by the Gallery Desert House
Guests were able to experience an ephemeral garden designed by Delta Airlines, exclusive for Skymiles members. Red and blue cactus sculptures lined the pathway through the garden, leading visitors to lounge daybeds large enough to fit their whole crew. Red popsicles helped attendees cool down as they were given astrology readings under the desert sun.
Next to the garden, the event raged on with an epic pool party. Gold beach balls lined a massive pool where guests continued sipping their cocktails while DJ Millie spun Afrobeats in the background. Cabanas, swimwear, and festival attire were in abundance, alongside pool games like Jenga and cornhole. Kemo Sabe set up shop by the pool with a variety of high-end luxury western wear available for purchase, including cowboy hats, boots, and pearl jewelry. When they were ready for a snack, food stations offered tasty treats like chicken and waffle skewers and mac and cheese balls for guests to enjoy.
For attendees that weren’t quite ready preparing their festival look, COVERGIRL provided makeup stations were makeup artists helped with the perfect makeup application. And for those looking to accessorize their Coachella fit, an Art Bar presented by Michaels provided bedazzled bandanas customized by Ava Mae and tables to create bracelets for the whole festival fam.
Dove sponsored a full conceptual shower experience at the event, complete with large, iridescent balloons that resembled bubbles. Outdoor tubs for a cold plunge provided some relief from the heat and were setup with complimentary robes and slippers, as well as a sauna for warming up in the chilly desert nights. Dove’s new Serum Body Wash Collection was on display for guests to wash off the dust after partying all day long.
Gallery Media’s experiential event series at Coachella was a treat for festival goers and hosted a number of talent influencers including Scheana Shay, Tom Schwartz, Nick Viall, Harry Jowsey, Pookie & Jett Puckett, and more. It was the perfect way to complement an epic first weekend of Coachella.
