Coachella was so meta this year.
Google hosted a relaxing retreat from the desert during Weekend 1 of Coachella 2022 at their fun house, Casa Google, with special guests Grupo Firme and Banda MS.
With so much Asian excellence on display at Coachella this year, one might wonder, “Was Coachella 2022 a Low-Key K-pop Concert? #seriously?
Now, Coachella and K-pop have been friends for years, but things changed back in 2019 when BLACKPINK became the first all-female K-pop idol group to perform on the festival’s 20th anniversary. This set off a wave of high expectations for the following year when one of the biggest K-pop groups (BIGBANG) would reunite on the Coachella stage. However, due to the pandemic, BIGBANG’s Coachella performance was postponed and eventually canceled.
With the pandemic winding down, Coachella is back. These past two weekends of April 15 to 17 and 22 to 24 have been epic when it comes to K-pop in the Colorado Desert in California. Here are some of the historic highlights. Thank you 88rising.
1. 2NE1
The queen, CL, was invited to perform at this year’s Coachella by 88rising, an American multinational music company that promotes Asian artists. However, CL could not pass up the opportunity to reunite with her fellow girls on stage. So, in a surprise performance and after almost 6 years apart the iconic girl group 2NE1 performed at Coachella.
2. Epik High
Just like 2NE1, Epik High knows a thing or two about hip hop. After making history back in 2016 as the first Koreans to perform at Coachella, six years later, they returned.
Just like 2NE1, Epik High knows a thing or two about hip hop. After making history back in 2016 as the first Koreans to perform at Coachella, six years later, they returned.
3. GOT7’s Jackson Wang
Again, thanks to 88rising, GOT7’s Jackson Wang took to the Coachella stage. We performed his new single, “Blow,” and he did it shirtless.
4. Aespa
Aespa is still a very young group, but these girls slayed on the Coachella stage. Fans were delighted to hear after the first weekend of Coachella that the girls would be making their debut for the festival’s second weekend.
5. BLACKPINK’s Jennie and Kevin Woo
OK, they didn’t perform at Coachella, but they definitely came to have some fun. Former U-KISS member and lead actor in Broadway’s K-pop The Musical, Kevin Woo shared his attendance and enjoyment on social media. Likewise, BLACKPINK’s Jennie could be seen dancing all weekend.
Celebrities, influencers, and VIPs came out to the luxurious Cavallo Ranch in Coachella Valley to party with Tao Group Hospitality all weekend long. The Cavallo Ranch is a stunning venue that features a sparkling blue lake, adorned with a golden TAO logo in the middle.
HBO Max hosted its first-ever Coachella Valley activation during Weekend 1 of the world renowned music festival. The Flight Attendant Preflight Lounge event was held at the Ace Hotel & Swim Club on April 16th and 17th. Unlike most Coachella activations, the invite only event was centered less around booze and more so focused on holistic wellness. Influencers such as Olivia Culpo, Nick Viall, Hannah Ann (The Bachelor) and Mariama Diallo came out in support of The Flight Attendant and enjoyed getting pampered.
The exclusive experience featured complimentary cryo facials, lymphatic drainage massages, IV therapy drips and guided yoga sessions through partnerships with Sameday Health, Brentwood Home, The Remedy Place And Loops Beauty. With the desert heat waves on the rise, this wellness oasis couldn’t have been more perfect to feel rejuvenated before approaching the festival.
The treatments were inspired by Kaley Cuoco’s character, Cassie Bowden’s wellness journey as she lives a sober lifestyle while moonlighting that she is a CIA agent on the show. Festival-goers got a sneak peek at season two of The Flight Attendant, which premieres Thursday, April 21st. Alanna Ubach, Cheryl Hines, Margaret Cho and Sharon Stone are a few new names joining season 2 while Zosia Mamet and Rosie Perez are set to return.
To follow more about the show, follow HBO Max on Instagram @hbomax
We are so excited for Coachella Weekend! In addition to the incredible music, we also have some insight on the hottest parties in the Valley! Read below for more information on the events and how you can join!
Tao Group Hospitality Announces Its Return to Coachella Valley with Remarkable Experiences and Top Performers
(NEW YORK, NY | APRIL 1, 2022) — The preeminent global hospitality powerhouse, Tao Group Hospitality, announces its return for the 3rd year to Coachella Valley for its exclusive invite-only events coinciding with the return of the 2022 festival season, Friday, April 15th through Sunday, April 17th.
The highly anticipated weekend-long event will take place at a breathtaking private residence in Indio, CA – less than two miles from the festival grounds. Unlike anything in the desert, the majestic property is a green oasis sitting upon twenty sprawling acres of lush land. The experience will be an extension of the festival itself, allowing guests to move through different environments while immersed in world-class production, entertainment, and hospitality. Throughout the weekend invitees will enjoy specialty Casamigos cocktails from their one-of-a-kind bar. Daytime events will be curated around the home’s massive freshwater lake complete with a private beach and infinity pool and spa. For the evening the Tao Group Hospitality team will transform the property’s polo field with interactive activations and surprises fitting for the festival’s top tastemakers.
Events include:
Friday, April 15th, 2022 | 11:00PM – 4:00AM
Tao Desert Nights Presented by Gala Music
As the leaders of an industry-wide paradigm shift, Gala Music is using rewards, NFTs, and Web3 interoperability to build a decentralized world of music that uplifts artists, fans, and collectors like never before. For Tao Desert Nights, Gala is bringing some of the biggest names in music together for an unforgettable night of dancing on a one-of-a-kind NFT dancefloor. The experience will combine the art of LED technology with cutting-edge graphics and incredible music.
Supporting Brand Sponsors: Jeeter, Casamigos, PrettyLittleThing, Rémy Martin, Evian, Red Bull, Miraval, Enroot, Vineyard Brands, Absolut
Saturday, April 16th, 2022 | 2:00PM – 6:00PM
Tao Desert Daze With Galore Magazine
For the first time, Tao Group Hospitality will bring its nighttime experience to the day. Tao Desert Daze will be the ultimate pre-festival event in collaboration with Galore Magazine and a soundtrack provided by Chase B and special live performances. Centered around the property’s freshwater lake, guests will enjoy an array of water activations and poolside performances.
Supporting Brand Sponsors: Jeeter, Casamigos, PrettyLittleThing, Rémy Martin, Evian, Red Bull, Vineyard Brands, Absolut
Tao Desert Nights Presented by Jeeter | 11:00PM – 4:00AM
For night 2, Jeeter, the #1 cannabis pre-roll brand, is curating some over-the-top moments in line with its dedication to experience and high vibes, including an extravagant aerial presentation that guests will not want to miss. World-class DJ performances and many more surprises will make for an unforgettable night.
Supporting Brand Sponsors: Casamigos, PrettyLittleThing, Rémy Martin, Evian, Red Bull, Miraval, Enroot, Vineyard Brands, Absolut
Sunday, April 17th, 2022 | 2:00PM – 6:00PM
TAO Beach
Along with the return of Tao Desert Nights, the group will be creating a tropical oasis inspired by their popular day club TAO Beach located in The Venetian® Resort Las Vegas. The signature Balinese elements of TAO Beach will be incorporated into the desert landscape. The culinary team from Tao Beach will be onsite to provide elevated food offerings inspired by the Las Vegas menu.
Supporting Brand Sponsors: Casamigos, PrettyLittleThing, Rémy Martin, Evian, Red Bull, Miraval, Enroot, Vineyard Brands, Absolut
Previous events have been heavily attended by star-studded audiences including Kylie Jenner, Kourtney Kardashian, Paris Hilton, Diddy, Chance the Rapper, Quavo, Jamie Foxx, Kaia Gerber, Presley Gerber, and more.
Additional details will be released closer to the weekend.
The RETREAT
The Retreat will take place April 15-17 in Indio over festival weekend, as a VIP beauty and fashion daytime experience.
Celebrities, influencers, artists and musicians will be gathering at an exclusive private estate for a curated VIP experience April 15-17. Entertainment onsite will include art installations, pool parties, craft drinks made with Tres Generaciones tequila, refreshments such as Caliwater by Vanessa Hudgens and Oliver Trevena, Superbird and Cool Cat, DJs and special surprises, plus innovative food from top-tier chefs including Chef Leo Bongarra and snacks like Cookie Pop, Candy Pop and Wonderful Pistachios. Attendees will enjoy a one-stop-shop for gifting of weekend essentials such as mou summer footwear, Canadian Classics apparel and Miage Skincare plus wellness activations and poolside relaxing before the festivities get into full swing. The weekend will be capped with an epic Sunday recovery brunch prepared by some of L.A.’s finest chefs. Many more partners and brands to be announced.
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LIVBY House of Style
Jamie Chung at the Livby live streaming app “House of Style” fashion and beauty experience hosted by Mimi Cutrell in Beverly Hills, seen trying on hats by Lack of Color.
Ava Dash at the Livby live streaming app “House of Style” fashion and beauty experience hosted by Mimi Cutrell in Beverly Hills, seen sipping on Caliwater, getting tooth jewels from TYS Beauty, and trying on Dolce Vita shoes and Heart of Sun swimwear.
**Mimi Cuttrell and atmosphere images provided by request.
*We have additional house images so please inquire for additional talent requests.
Stylist Mimi Cuttrell is a fashion stylist mainly known for her red carpet and street style looks on clients such as Gigi Hadid, Bella Hadid, Ariana Grande, Lily Rose Depp, Madelyn Cline, and Iris Law, among others, and is based both between New York and Los Angeles.
Livby kicked off festival season with the Livby House of Style Hosted by Mimi Cuttrell on Saturday, March 26th at a private luxury residence in Beverly Hills. At the afternoon appointment-only preview and immersive styling experience, guests, inclusive of influencers, celebrities and fashion/beauty notables experienced one-on-one sessions with Mimi and indulged in beauty and wellness activations poolside.
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Personal Styling Sessions by Mimi included on-trend brands inclusive of Aureum, Cult Naked, Dolce Vita, E.B. Denim, For Love and Lemons, Heart of Sun, Jaded London, Lack of Color, Lu Goldie, Montce, Réalisation Par, and Revice denim.
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Beauty, Glam and Wellness Activations includedTYS Beauty (brows, nails, and tooth gems), Pause Studio (IV drips, wellness shots, and lymphatic drainage), Vital Red Light (red light therapy sessions), and Jessica Stone (tarot card readings), plus sampling from Benefit, Elaluz, Hum, Inked by Dani, Trademark Beauty, Artha and Versed.
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Refreshments and sips by Decada, Sunny Vodka, El Cristiano Tequila, Hampton Water, Poppi, PATH Water, Caliwater, Sugar Taco, Craigs Vegan and a personal Sushi Chef!
Livby Inc. is pioneering the next generation of e-commerce technology in the US fashion market, livestream video sales. Livestream e-commerce will revolutionize online shopping in the U.S. over the next decade, much as it already has in Asia. Livby’s concept targets users looking for a fresh approach to shopping, introducing technology that allows its users to buy in a platform integrated with their favorite influencers and fashion notables.
Based in Los Angeles, but appealing to a global audience, Livby is at the forefront of a new online sales channel that allows influencers to directly monetize their followings, and provides brands a novel channel to engage with targeted demographics of customers through influencers, social media personalities trusted by the customer. Livby’s livestream e-commerce platform represents the convergence of online sales, entertainment, and social media.
Leading strategy for the executive team is Madison Nagle, a recent Harvard graduate and fashion model. Prior to joining the Livby team, she recently launched a global sustainability campaign for Revolve, “Revolve For The World,” and spearheaded the development of a sustainability marketing project with Guess and Harvard University.
House of Style: Livby App’s Pre-Festival Immersive Style and Beauty Lounge
The Platform:
Livby is the synergistic evolution of three rising industries – Influencer Marketing, E-Commerce and Livestreaming.
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Livby is a purpose-built livestream shopping application, coded in an enhanced version of JavaScript.
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Seamless live video streaming hosted by industry-leader Agora.io. (NASDAQ: API)
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Livby’s payment processor, custom-built on Stripe’s API, immediately directs payments and commissions to all participating parties upon conclusion of a live sale.
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An internal social network allows brands and influencers to connect, agree to sales details, and negotiate influencer commissions.
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Individual dashboards and sales data presentation for influencers and brands, as well as a back-end Management Information Systems dashboard provide critical sales metrics.
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Livby has a talented and experienced development team. This team has carried Livby through two years of platform development, alpha and beta testing, and the initial commercial launch last Fall.
How does it work?
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An influencer agrees to a live sale with a brand and sets their commission through the messaging and commission-slider features of the Livby app.
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Both the brand and the influencer announce the upcoming live sale to their followers via their social media channels, inviting them to join the sale. The prospective customer can create a profile and add payment details or simply view live sales until they decide to make a purchase.
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Once registered with Livby, users are notified of livestream sales with time and product details. They tune in to watch, live message with the influencer during the session, and make purchases with the click of a button through their mobile devices.
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Once the sale is complete, the live video is archived on the app and customers can re-watch the video and purchase at their leisure, as long as stock remains.
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It’s that simple.
The Livby iOS App is a fully operational live stream e-commerce platform on your mobile device that allows brands and influencers to collaborate and sell live to targeted demographics of customers, generating much higher conversion rates than traditional e- commerce. Livby has adapted and updated the QVC/HSN live-sale format for the TikTok and Instagram generation. Livby’s business model is commission based, much like eBay or 1stDibs. Livby Inc. is capitalizing on the company’s first-mover advantage in Gen Z and young Millennial fashion, and deep network of relationships in the influencer marketing industry.
“We live in a world where experiential retail is valued more than ever. With the rise of digital commerce, livestream shopping is quickly becoming the future of fashion retail. The virtual commerce technology that Livby offers allows brands and influencers to take back creativity and control. Now is the time for brands to become digitally savvy and adapt.” –Madison Nagle, Livby Chief Strategy Officer
“It’s as if the mall and social media marketing collided. Livby provides a seamless shopping experience from the first touchpoint to the last. We’re transcending fashion for the next generation of customers.” -Shai Sudry, Livby Founder and CEO
“From concept to execution, Livby is the first of its kind. Far from a typical investment, Livby is a true disrupter in a world desensitized to the term. As the live e-commerce revolution makes the leap from China to the US, Livby is the most investable play.” -Yorick Evans-Freke, Livby Lead Investor and CFO
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Other events include Rolling Stone LIVE (Saturday), ZOUK, and LA Weekly’s Retreat (Friday-Sunday).
ROLLING STONE LIVE PALM SPRINGS Presented by META – April 16th, 2022
On Saturday, April 16th, Rolling Stone Live returns to Palm Springs for an epic pool party celebrating their inaugural Creators Issue release, featuring special performing guests Grace Mckagan, Carwash, BLXST, James Hype and a special DJ set by legendary DJ/producer Gryffin.
Rolling Stone Live will return to Palm Springs on April 16th with an immersive festival weekend experience focused around their highly anticipated annual pool party on Saturday from Noon-6pm at the ARRIVE Palm Springs. Rolling Stone Live, in celebration of their inaugural Creators Issue, will feature live musical performances by notable and upcoming artists poolside including special guest DJs Denise Love Hewett and Tolula Adeyemi will also be on the decks keeping the music flowing.
The iconic pool party will be complemented by a satellite activation from META who will host their Creator House to highlight emerging creators to leverage their products to build community, strengthen their brand and harness economic opportunity and guests will also get a glimpse into the world of crypto currency with the Abra Conquer Crypto Cafe.
Resorts World Las Vegas with the Zouk Group have also joined forces as official hotel and nightlife partner, featuring VIP cabanas stageside. Cocktail spirits will be flowing with CIROC Vodka, Madre Restaurant & Mezcaleria and wine by Matua plus beverages by Tractor Beverage Co.
Lucky Brand will also be returning to the annual festival event to debut their Future Fantastic Pop-Up curated in partnership with Lola Langusta of Stoned Fox. Inside the pop-up, guests will be able to create custom tees and bandanas, be treated to custom craft cocktails by Codigo 1530 tequila and Disco Cubes, view the intricate beading artistry of Elena Stonaker, illustrations and print work from Radha Creative and revel at the knitted creations of Yarn Bomb artist, Megan Boyd.
Other pop-ups and kiosks at the highly anticipated annual event produced by Zev Norotksy’s ENTER, will be sponsored by Lovesac, Rayban, Core Foods, Reign Energy, Cookie Pop & Candy Pop, Origin Water.
Expect a ton of celebrities and VIPs to be in attendance, it is always a huge turn out of amazing names with talent in attendance ranging years prior from Ashlee Simpson Ross and Evan Ross to Sydney Sweeney to Charli XCX to the X Ambassadors and many, many more.
WELCOME TO FABULOUS PALM SPRINGS KICK OFF PARTY with ZOUK Nightlife, presented by Resorts World Las Vegas.
On Thursday April 14, 2022, the annual welcome bash at Rolling Stone Live will feature DJs Honey, Pookie and the Archer, with CIROC Vodka, Matua Wine, Madre Restaurant & Mezcaleria, and more.
Marking its 10th year as the Official Vodka of Coachella, Absolut is extending the festival experience into the metaverse with Absolut.Land, a one-of-a-kind blended activation by a liquor brand at a live event.
Whether in person or across the globe, mixing with others is only a click away with Absolut’s new virtual destination, Absolut.Land, accessible to anyone (21+), anywhere, anytime. This must-see celebration is a convergence of art, fashion, music and, of course, cocktails to bring friends together in-person and/or digitally over love of festival culture.
Absolut.Land features innovative experiences inspired by Absolut’s products, heritage and passion points, including:
- The Anti-Gravity Dance Floor ensures every entrance to Absolut.Land is grand. The gravity-defying mosh pit extends the length of the signature Absolut bottle facade, allowing fans to seamlessly flow from floor-to-floor. Avatars will embody the spirit of the festival grounds when they first walk into the Absolut.Land experience.
- The Absolut Bar is the heart of Absolut.Land and home to its resident bartender, this serves as the center of mixing the IRL with the metaverse. Fans near and far can find all they need to know at this central hub from the code-of-conduct and how-tos, to, of course, cocktails.
- The Citron Media Room inspired by Absolut’s Citrus portfolio is colorfully designed to mix with others and get the download on the latest happenings from exclusive content in the Absolut Tent on the festival ground, to NFT wearables and highlights of the weekend.
- The Garden is Absolut.Land’s open air space where fans can discover collectibles that hero the ingredients for the hero cocktails and hidden portals to other experiences within the immersive space.
- The Museum Gallery, a nod to Absolut’s history in rich visual arts, Absolut.Land’s quiet sanctuary showcases Absolut iconic art through the decades. This is a moment for fans of Absolut’s past to engage with Absolut’s future.
- The Selfie Room, featuring a colorful backdrop inspired by Absolut’s iconic “BORN TO MIX” campaign, allows fans to capture their experience in the one of a kind experience and share their Absolut.Land experiences for a chance to win the ultimate Coachella NFT collectible.
- The PRIDE Tunnel, fans can access the all-out rave paying homage to Absolut’s longtime involvement within and support of the LGBTQ+ community.
- The Rainbow Rave, an all-out dance party, grounded by a disco-inspired dance floor and powered by PRIDE, celebrates the community and features music from LGBTQ+ artists. Consumers can share their dance moves on social for a chance to be surprise and delighted with Pride theme exclusive Absolut.Land wearables!
- The Outlook, the best view – where the possibilities are endless in Absolut.Land and so are the views. This is a moment for guests to see the size and scale of the Absolut.Land experience across the metaverse!
Plus, the power of Human Connections to unlock surprise moments like Absolut bottle collectibles hidden throughout the space, product promos and unique metaverse experiences. Over shared virtual drinks, festival-goers will have the chance to unlock one-of-a-kind avatar wearables from the cult-favorite, whimsical handbag and jewelry brand – Susan Alexandra – with the newly launched Susan Alexandra for Absolut Collection. Avatars within the space will also be able to seek out and access secret portals that just might “teleport” fans to Coachella Valley for an IRL VIP experience during the festival’s second weekend.*
Absolut also pays homage to its one-source Swedish heritage, partnering with headliner Swedish House Mafia amid their highly anticipated return to the festival stage after ten years. Dropping on April 15th, the supergroup’s newest album, Paradise Again, will be played on a custom jukebox within Absolut.Land. The album set the inspiration for the Absolut x Swedish House Mafia Paradise (Again) Paloma, which music and cocktail lovers alike can find in the metaverse, onsite at the festival or at home with a specialty cocktail kit available for a limited-time only. Fans cannot only grab a virtual drink, but also purchase this cocktail to be delivered right to their door, powered by one of the Absolut.Land vending machines
“We wanted to mix with our fans in a way that’s really innovative and different, and what’s bigger than the metaverse,” said Swedish House Mafia – Axwell, Steve Angello and Sebastian Ingrosso. “When we hit the headline stage at the festival on Friday, you can also find us in Absolut.Land to listen and dance to our newly dropped Paradise Again album over the Swedish Paloma cocktail we created with Absolut.”
On-the-ground festival goers can join the metaverse too by taking over the Absolut.Land bartender avatar at an interactive kiosk in the tent. IRL guests can mix virtual cocktails, chat up fellow avatars and surprise and delight by gifting NFT wearables all live. Absolut’s physical tent has been designed in parallel to its online counterpart with a geometric layout, bold color schemes, art installations, and content streamed from Absolut.Land. To learn more, please visit AbsolutLand.com.
Cash App also known as the money app returned to the desert this year with another exclusive invite-only party.
Lucky Brand in collaboration with Rolling Stone Live hosted Desert Jam at Palm Springs ARRIVE Hotel on Saturday, April 13th.
When you go to a big music festival, much like Panorama (for those who don’t know it’s Coachella’s younger sibling that moved to a big city), you don’t often go without a set itinerary of bands that you want to see.
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