Liquid I.V.® brought a burst of energy to New York Fashion Week with its Bodega Pop-Up in SoHo, drawing in celebrities, tastemakers, and influencers. Guests, including Law Roach, Amaya Espinal, Miguel Harichi, Jeff Staple, Chriselle Lim, and Cyrus Veyssi, stopped by to experience the interactive installation that blended the grit of the city with the brand’s latest innovation.
The pop-up was inspired by New York’s iconic corner bodegas, often referred to as the city’s energy hubs. Visitors began their journey in the Glitch Grocer, a chaotic setting designed to mirror the side effects of traditional energy drinks, such as jitters, crashes, and burnout. Passing through a set of fridge doors, the space transformed into the Good Energy Grocer, a bright and revitalized environment fueled by Liquid I.V.®’s newest breakthrough: the Energy Multiplier® Sugar-Free.
Highlights included exclusive limited-edition merchandise created by legendary streetwear designer Jeff Staple, a playful “Energy Bank” ATM dispensing product samples, throwback arcade-style games, and a quirky “Crash Confessional” where attendees shared stories of their worst burnout moments.
The event featured a fireside chat between Liquid I.V.® Chief Marketing Officer Stacey Andrade-Wells and Jeff Staple, where they discussed the inspiration behind the pop-up, Staple’s creative process, and how Liquid I.V.® is reshaping the energy category. Guests also enjoyed product tastings of the new Energy Multiplier® Sugar-Free in refreshing flavors, photo-ready activations, and an exclusive shopping moment for Staple’s merchandise.
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By merging culture, innovation, and community, the Liquid I.V.® Bodega Pop-Up successfully redefined what smarter, more balanced energy can look and feel like.
