A triumphant win for the New York Knicks is always worth celebrating. The game over the Toronto Raptors wasn’t the only big news on Friday night. On April 10, The Garden welcomes Impossible Foods as the latest food partner. Additionally, the partnership with the famous arena extends to New York’s beloved Knicks and Rangers.
Concurrently, Impossible Foods launches its new concession stand on the sixth–floor concourse at MSG. Certainly the menu items are all uniquely delicious and of course, plant-based.
The Impossible® Grille features dishes like the Impossible® Double Stack Smashburger, the Impossible® Banh Mi Hot Dog, the Orange Impossible® Chicken Bowl, the Impossible® Steak Quesadilla, and the Loaded Impossible® Chopped Cheese Fries.
Photo Courtesy: Impossible Foods
“Madison Square Garden is one of the most iconic venues in the world, and we’re thrilled to be part of it. “Millions of fans show up to The Garden expecting the best of the best, and that includes what’s on the menu,” says Meredith Madden, Chief Demand Officer of Impossible Foods.
Photo Courtesy: Impossible Foods
In light of this tasteful new partnership, Impossible foods ensures more plant-based options for fans and visitors. Items like the Impossible® Double Stack Smashburger are now available at other concessions throughout the arena. This way, Impossible food products are always made possible at The Garden!
“The chef team at Madison Square Garden had really strong ideas on what the fans would really love. We want to make classic and enjoyable food for a Knicks game, a Rangers game, or a concert. We want something memorable that people would come back for,” says Caitlyn Hatman, Senior director of Integrated Marketing at Impossible Foods.
Photo Courtesy: Impossible Foods
Above all, Impossible Foods commits to creating the top plant-based meat in the world, as it continues to revolutionize the food system. The company works to make non-meat products with similar taste and textures to traditional meat dishes by producing a lower environmental footprint.
