Soho NYC

• Wednesday, June 28th 2023. KSUBI Store, SoHo, Fashion District, New York—The Australian Global denim streetwear line, KSUBI, that emerged as the hottest fashion line, infamously known for their signature distressed denim and box cross logo, reinforced their reputation to stand apart from the crowd of traditional denim based brands with their most recent collaboration. The DIY rebel of style partnered with rising rapstar from Harlem, A$AP TyY of the A$AP Mobb, to launch a Limited Edition Moto-Inspired Capsule Collection. A$AP TyY arrived at the jam-packed KSubi SoHo  (located at 26 Greene Street) on a four-wheeler in moto-royale fashion. The artist, adorning a two piece denim set from the official moto-inspired line, took to stage shortly after and performed songs from his new EP, “1840 Lex” that officially dropped on Thursday, June 29th.

The inspiration behind the new nine-piece collection with KSUBI stems from A$AP TyY’s love for motosports and street racing. With TyY’s undeniable passion for the sport, streetwear fashion and heavy involvement as a multi-hyphenated creative, the conception and design of the capsule collection extended its spirit into the heart of the content creation for his new EP, “1840 Lex”. The 7-song music project brings in its wake A$AP TyY’s refreshingly eclectic sound fused with hip hop, trap and electronic music; the same audible styling that caught the ears of the legendary A$AP Rocky and A$AP Yams. A$AP TyY’s fashion-facing and trend setting appeal has been the vehicle thrusting him forward in the industry as an icon.

“​​I had the idea of doing moto-style denim and jerseys for a while. If you know your denim you know KSUBI. There’s no denying how influential KSUBI has been on hip-hop culture, and its ties to A$AP [Mobb], so it only made sense to bring this collection to life with the help of both of our teams”, said A$AP TyY.

There’s no formal way to say this but, the EP “1840 Lex”,  is pure fire; coupled with a brand that leads the way in innovate streetwear, that’s a brilliant pairing. It’s a masterful adrenaline rush with blends of many genres and styles found in trap, punk, golden era hip hop and is ladened with synths and pitch distortion as found in electronic music. A$AP TyY’s performance on record displays a thoughtful expression of raw emotion. His hunger for artistic freedom bleeds through a confident showcase of his vocal coloring, choice of instrumental accompaniments and release of emotion through his penned lyrics. A$AP TyY’s ability to explode on track at any moment illustrates the energy behind KSubi’s hard-edged appeal. With Ksubi and A$AP TyY partnering on the creative direction for the music video of TyY’s newest single, ‘Purge’, from the “1840 Lex” EP,  the two iconic figures merge their brands effortlessly.

KSUBI highlights that in the exclusive nine-piece collection, their collaboration with A$AP TyY emphasizes the focus on the ‘collateral damage as stressors to the fabric of the garments that incur while participating in the sport’ and ‘attempting to maintain the garment’s original integrity as motosport ware’ as part of the central theme throughout KSubi and A$AP TyY’s Limited Edition Capsule designs. Championing items of the in-demand collection include: two racing jersey designs with co-branded KSUBI & A$AP custom pieces influenced by sponsor logos on the jersey’s of the professional moto-riders. KSubi shines in their custom faded wash techniques on their iconic slim-fit Ksubi denim, which is also included in the collection, plus a t-shirt and hoodie offer the collection an ‘already lived in feel’, that is achieved only after ‘breaking in’  the traditional hold of new attire. The jersey-fabric pieces are accentuated in distressing fashion which lends a heavy nod and silent applaud to the look and feel of natural wear and tear. The denim has also been moto-style treated to provide oil stain effects, ‘gravel splatter’ artwork on the back of the garments, and repair style embroidery on the crotch to give the deteriorated feeling of motorsport ware.