Sotheby’s, VR Society of Hollywood, AMD host a two-day VR experience with exhibitors and talks.
We stopped by a press preview of two-day The Art of VR event, presented by Sotheby’s, VR Society of Hollywood, and AMD | Radeon. The event was hosted at Sotheby’s NYC Headquarters and was bustling with activity a day before the public opening.
The Art of VR was an effort to assemble the top talent and projects in the new world of VR- virtual reality- a space that is innovating rapidly and has seen incredible investment. Forget at home-experiences for now; the viewing at Sotheby’s was of products and devices that will disrupt on a grand scale. Think public spaces, art museums, stores, in advertising, and more. It’s a broad and exposing view of what the potential is for this burgeoning technology.
Some of the highlights of the event included Space VR Gallery, where LOOT Interactive and Sotheby’s unveiled a space-themed exhibit including the world premiere of The Apollo 11 VR Museum.
There was also a conversation on the future of museums featuring globally recognized institutions. Which came to action with a preview of the Harold Lloyd Museum Experience in VR featuring a collection of 3D photography set in an explorable multi-floor modern museum.
Some of the conversation panels were festival components curated by artist in residence Gabriel Barcia-Colombo.
Other speakers included AMD Vice President as well as filmmakers Doug Liman and Maria Bello, and directors and executives at Museum of Natural History, the Museum of Modern Art, and the Whitney Museum.
Our favorite was an innocent one: The pilot episode of animated Raising a Rukus, produced by VRC and Oscar winner Robert Stromberg. Showing the readily accessible abilities of VR, it revealed how engaging and fantastic reactive environments can challenge the senses, even in a purely animated environment in which personal control is somewhat suspended by way of innovative use of sound, haptics, and motion.
Le Musk, a VR film was co-produced by Intel in conjunction with motion seat-maker Positron.
