Celebrating the biggest night in Hollywood, GBK Brand Bar, MEND, Bodywell and KC Chic Designs, together with Americares, hosted some of entertainment’s brightest stars for their annual and much sought after pre-Academy Luxury Lounge.
BEVERLY HILLS, CALIFORNIA – MARCH 01: Whoopi Goldberg attends the GBK, MEND & Bodywell’s Pre-Oscar Luxury Lounge Presented by KC Chic, Benefitting Americares and The Fire Victims at Beverly Wilshire, A Four Seasons Hotel on March 01, 2025 in Beverly Hills, California. (Photo by Tiffany Rose/Getty Images for GBK Brand Bar)
Oscar Winner (and 2025 presenter, as well as former Oscar Host) Whoopi Goldberg, former Oscar Host Neil Patrick Harris and current Oscar Nominees Adam Elliott and Kim A. Snyder mingled with other VIP guests including Kate Flannery, Paul Ben-Victor, Tom Sandoval, Victoria Lee Robinson, George Wallace, Christopher McDonald, Kate Flannery, Armin Amiri, MC Lyte, Tia Carrera, Terrence Terrell, Trey Jemison III, Christina Cooper, and more.
Celebrities in attendance were gifted over $40K in luxury gifts and trips, while also receiving the opportunity to participate in a “Giving Suite” to assist the victims of the Los Angeles fires.
BEVERLY HILLS, CALIFORNIA – MARCH 01: Jackie Tohn attends the GBK, MEND & Bodywell’s Pre-Oscar Luxury Lounge Presented by KC Chic, Benefitting Americares and The Fire Victims at Beverly Wilshire, A Four Seasons Hotel on March 01, 2025 in Beverly Hills, California. (Photo by Tiffany Rose/Getty Images for GBK Brand Bar)
While January’s devastating LA wildfires are all out, the impact it has left on those who’ve lost homes and businesses continues to be felt throughout the city. And so to that end, GBK once again partnered with Americares (as they did at their recent lounge for the Grammys and Critics Choice Awards). Everyone there helped to fulfill emergency kits that will soon be distributed to those most impacted. Items included necessities such as pill kits, Q-tips, blankets, and more.
Wellness continued to be one of the top themes of the event — as, along with the “Giving Suite” theme, GBK continued its “Gifting Suite” to the stars and nominees.
Invited guests received gifts from Title Sponsor Bodywell, a pioneering American biotech company dedicated to enhancing well-being through cutting-edge technology whose solutions are designed to interact with the body, helping mitigate the potential effects of electromagnetic radiation without interfering with the functionality of the devices or the connectivity they provide.
Another Title Sponsor, MEND, gifted celebs skincare while NYC-based KC Chic Designs showed off their love for all things Sex and the City with a line of jewelry inspired by the show (think the Carrie necklace and Carrie’s pretzel jewelry).
BEVERLY HILLS, CALIFORNIA – MARCH 01: Monét X Change attends the GBK, MEND & Bodywell’s Pre-Oscar Luxury Lounge Presented by KC Chic, Benefitting Americares and The Fire Victims at Beverly Wilshire, A Four Seasons Hotel on March 01, 2025 in Beverly Hills, California. (Photo by Tiffany Rose/Getty Images for GBK Brand Bar)
Better U showed attendees their wellness therapies and how the products could offer people a better night’s sleep.
The tastemakers at the event sipped wine and spirits from Shafer Vineyards & Geneba Tequila, and enjoyed gourmet food by California Caviar Company, Jam Vino by Chef Lorious’ wine infused jams, and California sammy shop Ike’s Love and Sandwiches.
EVERLY HILLS, CALIFORNIA – MARCH 01: Lauren Goldenberg attends the GBK, MEND & Bodywell’s Pre-Oscar Luxury Lounge Presented by KC Chic, Benefitting Americares and The Fire Victims at Beverly Wilshire, A Four Seasons Hotel on March 01, 2025 in Beverly Hills, California.
In the beauty space, guests checked out Pretty Pout lip butters and plumping oils as well as fashion products such as Popilush shapewear & Fashion Designer Shari Henry fashions.
Other brands included Milena Los Angeles vegan candles, GE Lighting, 5TH WHEEL, The Little Nell, Sailrock Resorts, Raiwasa Villa, Rest cooling bedding, Speech Fox dialect coaching, and Neurovalens wearable nanotechnology for health and wellness. E! Founder Larry Namer was also on hand to sign his best-selling book “Off Script.”
BEVERLY HILLS, CALIFORNIA – MARCH 01: Obba Babatundé attends the GBK, MEND & Bodywell’s Pre-Oscar Luxury Lounge Presented by KC Chic, Benefitting Americares and The Fire Victims at Beverly Wilshire, A Four Seasons Hotel on March 01, 2025 in Beverly Hills, California. (Photo by Tiffany Rose/Getty Images for GBK Brand Bar)
Music was provided by Aaron Colbert Entertainment DJ services; SIMS Blooms provided the flowers for the media wall as guests first walked in.
BEVERLY HILLS, CALIFORNIA – MARCH 01: (L-R) Tara-Jane Flynn, Gavin Keilly, CEO of GBK, Whoopi Goldberg and Morgan Keilly attend the GBK, MEND & Bodywell’s Pre-Oscar Luxury Lounge Presented by KC Chic, Benefitting Americares and The Fire Victims at Beverly Wilshire, A Four Seasons Hotel on March 01, 2025 in Beverly Hills, California. (Photo by Tiffany Rose/Getty Images for GBK Brand Bar)
About GBK
Today’s best brands align themselves with GBK’s celebrity events to get their products into the hands of some the most recognizable names in the entertainment industry. GBK has taken part in high-profile events and pre-parties prior to the Academy Awards, Emmys, Golden Globes, Grammys, MTV Movie Awards, Teen Choice Awards, BET Awards, Sundance Film Festival, New York Food & Wine, Miami Beach Art Basel, Cannes Film Festival, Coachella Valley Music & Arts Festival and Rock & Roll Hall of Fame Induction Ceremony, as well as celebrity golf tournaments, numerous charities and galas. For more information, visit gbkbrandbar.com.
