The 97th Academy Awards kicked off in a divine fashion when the night got elevated thanks to Tequila Don Julio.
Hours before the big ceremony the premium luxury spirit kicked things off in a glorious way by hosting an exquisite pop up that was whimsical fun found in an elevator. Heading down for the golden evening, guests at the London West Hollywood found themselves taking a joyful ride with Don Julio as they found themselves in a lift that had magically turned into a speakeasy.
(Courtesy Tequila Don Julio)
Curated by globally acclaimed mixologist Charles Joly and World’s Best Bar Handshake Speakeasy, folks in the elevator found themselves being served the remarkable Class Act signature cocktail. Sipping like a star in Hollywood, the mint-infused Tequila Don Julio 1942 mixed with fresh lemon juice, simple syrup and milk took the spotlight and tantalized the senses to soaring heights.
(Courtesy Tequila Don Julio)
There was something so splendid about the concept that allowed for old-school Hollywood glamour perfectly blended with an innovative setting (which was also shared at other Los Angeles hotels including The Maybourne Beverly Hills and The Peninsula Beverly Hills over the weekend).
Scrumptious and stylish, the cocktail elevated you in an elevator and made you feel a part of the limelight magic of Tinseltown. It was a great way to kick off the celebration of Oscars and knowing it was the same drink shared later in the evening at the annual Governor’s Ball just added to the allure.
(Courtesy Tequila Don Julio)
Don Julio was even more exquisite in their execution for the Academy Awards with the incredible give back component. The wonderful brand toasted the entertainment industry all while supporting those in the hospitality community that make these celebrations possible. Los Angeles holds a permanent place in the heart of the brand, and Tequila Don Julio believes deeply in the city’s resilience and strength through the impact of the unprecedented wildfires.
Partnering with impacted Mexican artists, who have poured their hearts into their craft, to share a love letter to Los Angeles through three unique, one-of-one artwork pieces available via an online auction on Charitybuzz.com. The three winning bids will be donated to Another Round Another Rally’s Disaster Relief Fund to provide support to hospitality workers impacted by the wildfires.
Additionally, the beloved brand is also repurposing out-of-home billboards in Los Angeles to spotlight the artist’s unique masterpiece while punctuating our love for Los Angeles during this time. And they are pledging $500K to ongoing recovery and relief efforts for the LA community through the Tequila Don Julio Fund.
Here is to the magic makers and cheers to Don Julio for being simply fabulous in all that they do.
