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VFILES: A Decade of Influence, Creativity, and Transformation at NYFW

by Branda Ayo September 10, 2023
written by Branda Ayo

The New York Fashion Week events kicked off in style at the iconic VFILES SoHo location on 12 Mercer Street. Steeped in fashion history, this venue has been at the forefront of nurturing young talent since its inception in 2012. Opening its doors with a bang, featuring Hood by Air and ASAP Rocky in June 2012, the VFILES Store quickly became a cherished space for emerging designers to establish their brands in the heart of NYC. Julie Anne Quay, a driving force behind the VFILES Foundation, highlights the organization’s mission to elevate young designers and artists. She explains, “We are reestablishing a showcase at 12 Mercer and establishing the new VFDA (VFILES Designer Alumni) to further support those designers and artists who have been featured in VFILES Runway and in many iterations of the store over the past decade.”

Guests including Rebecca Black, VFILES fellow and professional ballet dancer Gabe Stone Shayer and 88 Rising artist Spence Lee joined the NYFW opening to see a stunning array of designs by talented individuals, including Kim Shui, Sami Miro, Elena Velez, Leaf Xia, Seokwoon Yoon, Hubane Cozy, Celine Kwan, Ari Serrano, Gypsy Sport, Skdrow fashion, and the iconic VFILES namesake brand. This exciting announcement coincides with the celebration of the tenth year anniversary of VFILES RUNWAY, which made its debut in 2013. The runway has seen the spotlight on celebrated designers like Gypsy Sport, Sam MC, Steven Tai, and Ammerman Schlossberg.

Aliza Kelly at VFILES NYFW Opening Night and Manifestation

 

To commemorate this milestone, VFILES Fellow Aliza Kelly, led the gathering in group affirmations, encouraging everyone to drop their thoughts into the Affirmation Wheel. Later in the night, VFILES continued the celebration by hosting a special NYFW edition of their beloved Pass The Aux series at Bowery Electric. The stage came alive with performances by Rebecca Black and Delly, accompanied by Godspeed.

Rebecca Black on stage at VFILES Pass The Aux

 

SCHEDULE OF NYFW EVENTS:

  • Sept 7th: Opening VFILES FOUNDATION @ 12 MERCER Fashion Week Manifestation with Aliza Kelly** VFILES Lab Fellow
    •  Sept 3rd: Gypsy Sport casting @12 Mercer studio – 1:00-5:00 pm ET
    • Sept 4th -10th : Sami Miro residency @12 Mercer Studio
    • Sept 8th – 12th: Ari Serrano’s Sweatshop – Upcycle sewing classes in the basement @12 Mercer Studio
    •  Sept 11th: Hubane Cozy Show @12 Mercer Studio
    • Sept 12th: “Love Kelly” @12 Mercer Studio

The VFILES NYFW schedule is packed with dynamic events, including a casting session by Gypsy Sport, a residency by Sami Miro, Ari Serrano’s Sweatshop offering upcycle sewing classes, Hubane Cozy’s much-anticipated show, and “Love Kelly,” a creative gathering at 12 Mercer Studio.

 

Checkout our reel recap of the event below:

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September 10, 2023 0 comments
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EventsEventsFashion & BeautyThe Latest

Fashion’s Next Generation: Highlights from the 13th ANNUAL ROOKIE USA NYFW

by Branda Ayo September 9, 2023
written by Branda Ayo

Parents had every reason to beam with pride at the 13th ANNUAL ROOKIE USA New York Fashion Week Show, held in the vibrant Chelsea area at IRON23. This dazzling event celebrated the world’s most fashionable kids on Wednesday, September 6th. The catwalk featured a diverse group of models, including notable Kidfluencers, and celebrity kids, who confidently strutted their stuff, leaving their parents in awe.

Presented by Haddad Brands, this exclusive event showcased the latest looks and must-have gear, featuring apparel, accessories, and footwear from top global brands such as Nike, Jordan, Levi’s®, Converse, and Hurley. Beyond the glitz and glamour, the show had a heartwarming purpose, benefiting Moms for Moms NYC on behalf of NY Knicks star Julius Randle. The mission of Moms for Moms is to empower single mothers by providing essential support for their postpartum and newborn needs.

Hosted by the charming Kidfluencer Haileigh Vasquez, the event also featured captivating performances by Sophia Rita and the local Knicks City Kids, with DJ Sophia Rocks setting the musical tempo. Cincoro Tequila added a touch of sophistication, offering specialty cocktails for the adult attendees.

 

NEW YORK, NEW YORK – SEPTEMBER 06: Chanel Nicole Marrow (L) walks the runway during the 13th Annual Rookie USA Fashion Show at Iron 23 on September 06, 2023 in New York City. (Photo by Bennett Raglin/Getty Images for Rookie USA)

Among the celebrity families present were Law & Order: SVU star Ice-T, his wife  Coco and their adorable daughter Chanel. Ice-T shared his thoughts on the event, saying,  “It’s not about exclusive designer brands where parents are trying to go out of their way to show off. It’s simply about regular, cool clothes, and we like the kids to have a bit of flavor and style”.

The former Cheetah Girls star and E-News Host Adrienne Bailon-Houghton watched as her son Ever James walked for his first time and shared her enthusiasm, saying,  “I absolutely love it, honestly. It’s my favorite fashion show at New York Fashion Week, hands down my favorite. I think there’s nothing cuter than seeing little kids come down a runway, strut their stuff, and give you the cutest poses at the end of the runway.”

 

 

Checkout our reel recap of the event below:

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NEW YORK, NEW YORK - SEPTEMBER 06: Adrienne Bailon-Houghton, Israel Houghton, and Claudette Balion attend the 13th Annual Rookie USA Fashion Show at Iron 23 on September 06, 2023 in New York City. (Photo by Bennett Raglin/Getty Images for Rookie USA)
NEW YORK, NEW YORK - SEPTEMBER 06: Sterling Shepard walks the runway during the 13th Annual Rookie USA Fashion Show at Iron 23 on September 06, 2023 in New York City. (Photo by Bennett Raglin/Getty Images for Rookie USA)
NEW YORK, NEW YORK - SEPTEMBER 06: A model walks the runway during the 13th Annual Rookie USA Fashion Show at Iron 23 on September 06, 2023 in New York City. (Photo by Bennett Raglin/Getty Images for Rookie USA)
NEW YORK, NEW YORK - SEPTEMBER 06: Sophia Rita Agresta performs on the runway during the 13th Annual Rookie USA Fashion Show at Iron 23 on September 06, 2023 in New York City. (Photo by Bennett Raglin/Getty Images for Rookie USA)
NEW YORK, NEW YORK - SEPTEMBER 06: Rajeiro Lee and Shenseea Lea attend the 13th Annual Rookie USA Fashion Show at Iron 23 on September 06, 2023 in New York City. (Photo by Bennett Raglin/Getty Images for Rookie USA)
NEW YORK, NEW YORK - SEPTEMBER 06: Royal Reign and Lil Kim attend the 13th Annual Rookie USA Fashion Show at Iron 23 on September 06, 2023 in New York City. (Photo by Bennett Raglin/Getty Images for Rookie USA)
NEW YORK, NEW YORK - SEPTEMBER 06: (L-R) Nate Burleson, Mia Burleson, and Atoya Burleson attend the 13th Annual Rookie USA Fashion Show at Iron 23 on September 06, 2023 in New York City. (Photo by Bennett Raglin/Getty Images for Rookie USA)

 

September 9, 2023 0 comments
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Fashion & BeautyThe Latest

On The Scene: Love, Bonito shares a look into their fall collection with a “Pre-Fall Preview”

by Sydney Hargrove September 7, 2023
written by Sydney Hargrove

As the air begins to get chillier in the heart of SoHo, Love, Bonito’s iconicly pink pop-up shop has begun to bring out gorgeous autum hues to reside next to their summer pastels. As the seasons change, the style and comfort needs of the modern woman does as well, and no brand understands this better than Love, Bonito.

In a world where a divergence between fashion and functionality will often dictate what we should wear, the brand has emerged as a beacon of change, redefining the way women dress. Founded in 2005 by co-founders Rachel Lim and Viola Tan as BonitoChico, the brand has evolved into Love, Bonito, representing a true love letter to women everywhere. Their Fall 2023 collection is a testament to their mission of empowering women by offering styles that seamlessly blend style and functionality for the modern woman’s multifaceted life.  

Love, Bonito’s journey began with a simple idea: to create a brand that truly represents women. Rachel Lim recognized the disconnect between the fashion industry’s offerings and the needs and desires of real women. In response, Love, Bonito was born, and it has since grown into one of Southeast Asia’s largest omnichannel womenswear brands.

The brand’s commitment to empowering women goes beyond the clothing they create. Love, Bonito aims to be with women every step of their life journey, from everyday essentials to workwear, special occasions, and life’s milestones. They celebrate the unique experiences of women, whether it’s a new job, a promotion, motherhood, or any other life event.

Fall is a season that brings a certain magic, and with it comes a new opportunity to refresh your wardrobe. The Fall Collection is a celebration of all things autumn, with the designs beautifully capturing the essence of the season with pieces that exude warmth, sophistication, and a touch of whimsy. From cozy knits to statement outerwear, every item in this collection tells a unique story, making it a must-have for fashion enthusiasts.

“This September, Love, Bonito captures the allure of the seasonal shift with the brand’s capsule of essentials, textured layering, and outerwear pieces,” The brand stated. “Each thoughtfully designed piece will inspire you to sing, dream, dance, and savor as you experiment with layering through the vibrance of fall. As we layer our styles, we also celebrate the unique layers that collectively shape our identities. A recognition of our experiences, personal narratives, cherished memories, and diverse roles, each contributing to our growth and self-discovery – Love Your Layers.”

Last week, the brand celebrated the launch of this cozy new collection with a “pre-fall preview” sip and shop experience. The evening featured Love, Bonito’s “Best of the Best” collection. These selected styles represent Love, Bonito’s best-selling pieces that highlight the thoughtful designs catered to meet the unique needs of everyday women.

 Both the fall and best of the best collections were not only stylish, but posed solutions to the many quarrels that come about with the changing of the seasons. Transitioning from the warmth of summer to the coolness of autumn can be challenging for dress lovers, but Love, Bonito offers a solution. Their Fall Collection includes dresses that are not only stylish but also perfectly suited for the season. Long-sleeve dresses with floral prints, midi dresses in rich autumn colors, and versatile shirt dresses are just some of the options available, like the Dorsay Toga Maxi dress or the Jinri Asymmetric Bodycon Midi Dress. Pair them with tights and ankle boots for a chic and weather-appropriate look.

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We could not possibly love the beautiful new styles of Love, Bonito more! Learn more about the brand and shop here!

September 7, 2023 0 comments
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Fashion & BeautyThe Latest

A Decade of Dazzle: Krewe’s 10th Anniversary Extravaganza

by Lulu Wang August 30, 2023
written by Lulu Wang

Krewe celebrated their 10th anniversary with a pop-up event and a new collection of eyeglasses

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August 30, 2023 0 comments
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EntertainmentEventsEventsFashion & BeautyMusic

AFROPUNK Fest 2023: The Circus Of Soul

by Veronika Collins August 29, 2023
written by Veronika Collins

AFROPUNKFest 2023 is brought to you live, from Saturday, August 26th, and Sunday, August 27th; celebrating a weekend of The Circus of Soul. Afro Punk Fest has been a Brooklyn staple since 2005, bringing together the community with light, love, and music. This year’s Afro Punk Fest is bigger than ever, since its return post-pandemic. AFROPUNK Fest has always been held at Commodore Barry Park, but this year, they have changed locations to Green-point Brooklyn’s Skyline Drive-in Theatre by the water. As a Brooklyn native, I’ve grown up each year excited to attend the festival, but this year, as the 25-year-old fashionista writer that I’ve become, I had the opportunity to cover it as media and press. My younger self would be so proud, my current self is leaping for joy and I can’t wait to tell you guys all about this 2 day affair!

AFROPUNKFest is a festival of music, fashion, and unapologetic blackness. Every year, attendees dress up in unique outfits matching the theme of the festival. The Circus of Soul is this year’s theme, and it was drawn out perfectly. There is beauty and there is a pain in the black community when it comes to the word “Circus”. It has multiple definitions, but I had the pleasure of speaking with Sean G, Creative Director of AFROPUNK, and his inspiration for the theme was paying homage to celebrating our blackness. “The circus, on the one hand, has a dark side to it, and we wanted to do something, AFROPUNK, by exploring what that means to us. In history, black people during slavery were sold and showcased in the circus as freaks. For example, the first black albino twins were showcased as the “Men from Mars,” in 2023, and celebrities such as Winnie Harlow are now praised for their skin discoloration. AFROPUNK and I explored how the blackness from white eyes, is this fear and fascination of black people, and how white supremacy objectified and put us on display, as the detriment to ourselves, but over time we found a way to take our power back, and become not the slaves, but the masters, and come to celebrate our “freakiness”, our “oddness” and let the freak show fly”. This is a powerful quote and give us the true essence of what the AFROPUNK Festival truly is about and how we can continue to take up black power in spaces created specifically for us and by us.

AFROPUNKFest went full out on the circus theme, and so did the attendees. Once you walked in, the layout of the festival reminded me of the twists and turns in a carnival, with the excitement behind every corner. There were stilt walkers, vendors, and performers, oh my! The outfits were my favorite part because of how committed and creative everyone was. There were people painted in gold, hair as big as the sky, multiple colors, and outfits handmade and bejeweled with the brightest jewels I’ve ever seen. It was so hard to choose a favorite. AFROPUNK Fest is a safe space meant for creativity and self-expression. Since 2005, the festival looks of the attendees have elevated to the most beautiful and authentic fashions I’ve seen. Fashion outside of festivals is a bit more laid back, but the boldness of the attendees was a 100/10 for me. It’s admirable how everyone has their unique fashion sense because nothing looked the same. There wasn’t one outfit that was similar to another, which is what I craved! For more on fashion at AFROPUNK Fest, I created a reel on @Theknockturnal Instagram page and interviews with attendees and performers.

@Bambiix2 on Instagram: http://instagram.com/bambiix2

The creativity is remarkable, iconic, and legendary. It’s so impressive how these “costumes” attendees dedicate their time to get every last detail right and with a story that goes behind it. For example, I had the pleasure of speaking with Jamal, as seen below in Red. His story was so beautiful of the theme behind his red bridal dress. “My look is red, because it’s my favorite color. It is also my father’s and lover’s favorite color, who both have unfortunately passed away. This is a look that is honoring my love and is the wedding that I never got to have,” Jamal tells me emotionally. Wow! Hearing that, made me just want to break down and we hugged for a very long time, not saying a word, only exchanging each other’s embrace and love. This love is what AFROPUNK is about.

@Kingofjamaica http://Instagram.com/kingofjamaicaand @jamalisking on instagram http://instagram.com/jamalisking

My angle for approaching all the fabulous attendees are capturing their fabulous outfits, is to ask them what black joy means to you. There is so much going on in this world and our daily lives that we forget to have some fun or let our hair down for a bit, and that is why so many people love coming to AFROPUNK Fest for a weekend of pure joy and excitement; a stop in normal day life. Black joy is crucial and should be celebrated with each chance we get. This wonderful woman in this African-inspired outfit stated, “black joy is power, black joy is melanin and unity”. Another attendee, Lew Caine, stated “black joy is this! When you are around your people, spreading love, giving back, elevating and just having a good time.” Shauna Grey, Global head of Development at AFROPUNK shared her meaning of Black joy. “Black joy is watching everyone here have pure teeth while smiling, the babies walking around and those individuals fully exposed in their clothes without fear of being judged, and that’s black joy, just happiness without fear. Caroline Wanga, The President and CEO of Essence Magazine, stopped by to talk to me backstage, as Baby Tate was performing, and she shared her meaning of black joy. “I think black joy is freedom when we have to stop worrying about making black accommodate everybody else”.

For more interviews on black joy, check out my reel on @Theknockturnal Instagram.

AFROPUNK fest’23 has been one for the books.

August 29, 2023 0 comments
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EventsFashion & BeautyThe Latest

Carmen Electra Hosts Luxurious Launch Party of I.AM.GIA’s New ‘Platinum’ Collection

by Parris Rose August 28, 2023
written by Parris Rose

In a lavish and unforgettable evening that transported attendees back to the golden era of the early 2000s, Australian fashion powerhouse I.AM.GIA celebrated the launch of its highly anticipated Platinum Collection.

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August 28, 2023 0 comments
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ESW Beauty Launches New Smoothie-Inspired Lip Treatments

by Astrid Zhang August 27, 2023
written by Astrid Zhang

NEW YORK, NY – This past Thursday, ESW Beauty hosted a party at Chelsea’s The Rose to celebrate the launch of their new smoothie-inspired lip treatments.

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August 27, 2023 0 comments
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Your Face is Your Canvas with Stila Cosmetics Latest Collection: ‘Be Your Own Artist’

by Savannah Hanoum August 17, 2023
written by Savannah Hanoum

The Fall 2023 Collection takes a page from effortless 90’s inspired glam!

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August 17, 2023 0 comments
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EventsFashion & BeautyLifestyle

Dermatologist Born Brand NEOSTRATA is all about Acids in Skincare

by Savannah Hanoum August 17, 2023
written by Savannah Hanoum

Get glowing with the “OG of Acids!”

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August 17, 2023 0 comments
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Fashion & Beauty

Monza Design Eyewear, Made For The Fast Lane

by Talya Bendel August 14, 2023
written by Talya Bendel

From racing stripes, mixed metals, and materials like lacquers and enamel techniques, you will live out a racer’s dream with the new Monza collection perched front and center.

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August 14, 2023 0 comments
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Brighter days ahead 🌞 @cix.official share what Brighter days ahead 🌞 @cix.official share what it means to move forward together in their latest comeback. 

🔗: https://theknockturnal.com/cix/

✍️: Emma Salehi

Photo Credits: C9 Entertainment 
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It’s going down! @stayc_highup is in North Ameri It’s going down! @stayc_highup is in North America on their ‘Stay Tuned’ tour! 💖

Watch their energetic and fun filled show near you 👀🌟

#stayc #kpop #kpopconcert #iwantit #staycstaytuned #staytuned
Who runs the world? Girls! 🩷 We had the most a Who runs the world? Girls! 🩷

We had the most amazing day of inspiring panels, activations and networking at @femalefounderworld, with @eyebuydirect! 👓
Eskil Vogt reunites with longtime collaborator Joa Eskil Vogt reunites with longtime collaborator Joachim Trier for their sixth cinematic journey, co-writing Sentimental Value, a poignant exploration of family, memory, and reconciliation. 

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At @thenyff , @renatereinsve brings Nora Borg to l At @thenyff , @renatereinsve brings Nora Borg to life in Sentimental Value, portraying a character whose journey through family complexities and personal discovery resonates deeply. 

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@nobledanceroslo at @thenyff shares his vision as @nobledanceroslo at @thenyff shares his vision as a director, bringing his story to life with precision, collaboration, and attention to every frame. 

The film reflects his dedication to emotion, storytelling, and cinematic craft. 🎥

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We spoke with @ingalilleaas at @thenyff about the We spoke with @ingalilleaas at @thenyff about the emotional process behind her latest film. ✨

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✨ From powerful panels to unforgettable performa ✨ From powerful panels to unforgettable performances, the 2025 #TeenVogueSummit brought together voices shaping fashion, culture, and activism today. 💬🎶

🔗: https://theknockturnal.com/2025-teen-vogue-summit-recap-full-of-fun-fashion-and-connection/

✍️: Zipporah Pruitt

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Visit the @Complex x @Aepsa_official Pop-Up for ‘Rich Man’ in LA with The Knockturnal! ✨

From exclusive merch and photo cards to signatures and more — ~ 100% worth the visit 

⏰ Sept 16–17 | 11 AM – 7 PM PT
📍 433 N Fairfax Ave, Los Angeles

#Aespa #Complex #RichMan #KPopMerch #AespaInLA #KPopFans #Kpop #Karina #Giselle #Winter #NingNing
NYFW magic ✨ @aliceandolivia by Stacey Bendet tr NYFW magic ✨ @aliceandolivia by Stacey Bendet transformed the runway into a dazzling celebration of bold prints, playful silhouettes, and timeless style. From Surrogate’s Court to the city streets, the collection truly captured the spirit of the modern woman. 💄

🔗: https://theknockturnal.com/stars-stripes-and-alice-olivia-by-stacey-bendet/

✍️: ElizaBeth Taylor

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Some things are just a perfect match—milk & cook Some things are just a perfect match—milk & cookies, Oreos & a cold glass of milk… and @nickbarrotta on the red carpet celebrating 30 years of the iconic milk mustache. 🥛🍪

🔗: https://theknockturnal.com/got-milk-celebrates-30-years-with-stars-and-everyday-californians/

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On the red carpet, Stranger Things star @priahferg On the red carpet, Stranger Things star @priahferguson spoke with us at the @gotmilk 30th Anniversary Milk Mustache Celebration, where the campaign unveiled its bold new focus on everyday Californians as the real icons. 🥛✨

🔗: https://theknockturnal.com/got-milk-celebrates-30-years-with-stars-and-everyday-californians/

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First-time nominees dominated the 77th Emmys, turn First-time nominees dominated the 77th Emmys, turning the spotlight on breakout stars and fresh wins. 🎬🥇✨

Read about the rising talent redefining televisions biggest night.

🔗: https://theknockturnal.com/emmy-awards/

✍️: Danielle Biondi

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We had the honor of celebrating VMAs weekend with We had the honor of celebrating VMAs weekend with @bacardi and @mtv! 💫
History met history last night 🗽🎬✨ The Ha History met history last night 🗽🎬✨

The Hamilton movie premiere transformed the Delacorte Theater into a stage of its own, as the original cast and creative team reunited to celebrate a story that changed Broadway forever. From the first note to the final bow, the revolution continues. 🎭📜

🔗: https://theknockturnal.com/under-the-stars-at-the-delacorte-theater-hamilton-premiere-original-cast-in-attendance/

✍️: Lauren Wire

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✨ Disney magic meets coffee culture ☕🐭 @dis ✨ Disney magic meets coffee culture ☕🐭 @disneyfamily x @lalalandkindcafe are serving up the sweetest collab of the season — from Mickey drink sleeves to Munchlings surprises 🎁 Don’t miss it before it’s gone Sept. 16!

🔗: https://theknockturnal.com/mickey-friends-bring-whimsy-to-la-la-land-kind-cafe/

✍️: Ashley Lopez 

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From @iamcardib undeniable reign to @wutangclan ev From @iamcardib undeniable reign to @wutangclan everlasting impact, the 2025 Billboard R&B/Hip-Hop Power Players Awards celebrated the artists and executives shaping the culture today. 🎤🎸💥

With honorees like @leonthomas and @gelo alongside hip-hop’s legends, the night was a reminder that the genre’s future is just as powerful as its past. 🤩

🔗: https://theknockturnal.com/cardi-b-leon-thomas-gelo-wu-tang-clan-more-honored-at-2025-billboard-rb-hip-hop-power-players-awards/

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PSA!!! We have another #knockgiveaway and this tim PSA!!! We have another #knockgiveaway and this time it’s for tickets to see LU KALA 💥

We’re giving away a pair of tickets to see her at Mercury Lounge in New York City on September 10th! Join us as we dance the night away to some of her top hits like Pretty Girl Era and Hotter Now 🎶

To enter hit the link 🔗 in our bio and fill out the form. Winners will be contacted through email! 

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🎶 From EXO standout to solo powerhouse, @zkdlin 🎶 From EXO standout to solo powerhouse, @zkdlin brought charisma, control, and creativity to every second of his Shrine set.

Kai On Tour gave fans in LA a front-row seat to his evolution as an artist, and it was nothing short of iconic. 👏

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