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After more than two decades of perfecting its cult-favorite baked formulas, Laura Geller Beauty is officially entering a new chapter. The New York-based brand has launched the Best of the Best Cream Full Face Basics Palette alongside its playful, social-first Just Add Cream campaign, a cozy, kitchen-inspired series spotlighting more than 70 celebrities and creators over 40. The expansion marks Laura Geller Beauty’s first major step into cream formulas, designed specifically with women 40+ in mind, prioritizing hydration, comfort, and natural-looking radiance.
At the heart of the campaign is actor and entrepreneur Tia Mowry, who describes the partnership as deeply aligned with her current chapter. In our conversation, Mowry emphasized how meaningful it is to collaborate with a brand that intentionally celebrates women over 40 and creates products that enhance rather than mask who they are. The all-in-one compact includes cream eyeshadows, lip creams, highlighter, blush, and bronzer, along with dual mirrors for ease of use. But beyond functionality, the message is simple. Aging is not something to correct but something to embrace.
Below, The Knockturnal speaks with Tia Mowry about aging with intention, finding your signature look, and why “just adding cream” might be the easiest beauty shift yet.
The Knockturnal:
I really like the kitchen concept. It aligns really well with the lifestyle content you’ve been incorporating on social media. I’d love to know what excited you most about partnering with Laura Geller Beauty for this launch.
Tia Mowry:
I love that Laura Geller Beauty is one of the few major brands that caters to women over 40. When I think about my daily beauty routine, I’m looking for hydration, radiance, and glow, and that’s definitely something they prioritize.
That’s one of the main reasons I loved partnering with Laura Geller. But not only that, they’re all about making your beauty routine practical, easy, and fun. You mentioned the kitchen concept. When I think about the kitchen, whether it’s me cooking or just hanging out with my family and friends, it’s all about having a great time.
That’s what this palette feels like. It’s about practicality and just having fun while making things simple.
The Knockturnal:
Laura Geller Beauty has been around for over 20 years, and the beauty industry has changed so much in that time. What do you think women misunderstand about beauty as they age?
Tia Mowry:
For me, when I think about aging, it’s all about embracing the process. When I think about my gray hairs or just maturing as a woman, I see it as a blessing.
I’m happy to be here, alive and well. I was actually talking to a friend recently about getting glasses. Some people see it as an annoyance, but it’s really just a part of maturing. Getting older is a blessing. That’s another thing I love about Laura Geller Beauty. It’s all about embracing that process.
The Knockturnal:
I love that perspective. What advice would you give younger women about finding their signature look?
Tia Mowry:
Do whatever makes you feel positive about yourself. Of course, there are always trends out there, but follow whatever makes you feel beautiful. Follow whatever makes you feel confident and bold. If that’s a red lip, wear a red lip. If it’s a natural glow, then embrace that natural glow. Just be unapologetically you. That’s what I would say. You are unique.
The Knockturnal:
You’ve played so many different characters throughout your career, from Sister Sister to The Game to Family Reunion. Has stepping into those different roles influenced how you experiment with beauty?
Tia Mowry:
I think for me, it’s always been about showing up as myself. One story that comes to mind is from the show Sister, Sister. I was a young Black girl with curly hair, and at the time, that wasn’t always seen or celebrated. However, I remained true to myself. I thought, you know what? This is who I am. I moved with confidence and hoped that would inspire others to do the same.
Even with Family Reunion, I hadn’t worn my hair curly in a long time since Sister, Sister. I asked the producer if I could wear my natural curls again, and they were supportive of it. One season, I even cut my hair. So when I think about beauty, it’s really about being unapologetically yourself and embracing who you are.
The Knockturnal:
When you tried the Best of the Best Cream Face Palette, was there a specific feature that surprised you?
Tia Mowry:
What I love about the palette is that it’s truly an all-in-one process. It has a step-by-step approach that makes everything simple. I really love all of it. The eyeshadows are beautiful, the highlighter is amazing, I love a good glow, and the cream lip products were fantastic.
But it also had two mirrors in one palette, which I hadn’t seen before. Overall, I think the whole thing is genius. It’s creative, easy, practical, and fun. What I especially love is that when I’m looking for an everyday makeup routine, I want it to feel natural. I still want to look like myself. This palette gives you that natural shine and glow while still helping you feel confident.
The Knockturnal:
What do you hope women take away from this campaign when they see it?
Tia Mowry:
I hope they take away the importance of embracing themselves and embracing their natural beauty. Additionally, it’s crucial to enjoy the process. When you add a sense of fun to whatever you’re doing, it creates a beautiful intention for your day, an intention for where you want to go and how you want to feel.
So it’s really about being unapologetically yourself, having fun, feeling good, and looking good.
For many people, the start of a new year usually comes with setting goals and hoping to follow them through, some practical, others more lofty than others. With hair being such a big part of many people’s overall confidence, it’s no surprise that hair health is just as important.
In their most recent collection, Pantene dug deep to better understand the top indicators behind hair loss and boiled it down to four key factors, one of the most overlooked being scalp oxidative stress. According to the brand, everyday exposure to things like pollution, UV rays, and even internal stress can weaken the scalp’s ability to hold onto hair at the root, leading to increased shedding over time.
To address that, Pantene introduced its new Abundant & Strong Collection, a three-step system designed to reduce hair loss by up to 85% while supporting stronger, denser hair in as little as six weeks. According to Pantene’s clinical testing, the Abundant & Strong system is designed to support hair retention at the root, with users seeing measurable changes over time rather than overnight. In studies highlighted by the brand, 77% of participants reported less hair loss after four weeks, while over 85% noticed increased hair density after six weeks. By the eight-week mark, the system helped retain 6,000 more strands at the root.
At a recent panel discussion, The Knockturnal sat down with Pantene’s experts to break down the science behind shedding versus breakage, why stress plays such a big role in hair health, and how this collection was tested across different hair types and textures.
This interview has been edited for concision and clarity.
The Knockturnal:
I love that. As you were talking, I kept thinking about how doctors say the best form of medicine is preventative care. This feels like being proactive instead of waiting for a problem to show up. The through line is that we all experience stress, and stress is one of the top causes of hair issues. The fact that you grounded this product in research and insight is really powerful.
And how many times do people say, “Oh, my hair is shedding,” and then spiral? Instead of spiraling, we should focus on addressing oxidative stress. Let’s find a solution instead of stressing ourselves out more.
I’m also curious. We touched on this earlier. How did you test this line across different hair types and textures, especially highly textured hair and protective styles? Shrinkage alone can make it hard to even assess length or growth.
Panelist:
Yeah, so during our research, we tested across a wide range of hair types. One of the great things about the technology Jeni Thomas, Ph.D., Global Principal Scientist for Pantene, uses is that it allows us to look directly at the hair at the follicle level—specifically the crown and root—without requiring the hair to be straightened or blow-dried.
To ensure consistency, test subjects actually had a small tattoo marking the exact area of the scalp being measured so we could analyze the same spot over time. That allowed us to get really accurate data.
The Knockturnal:
Wow, that’s really robust.
Panelist:
Yeah, and it’s been really exciting to see this product come to life. Hair care has come such a long way from 2010 to now, especially. It’s no longer just about cranking out products. There’s so much intentionality behind every layer—from the scalp to a single strand of hair, all the way to how people actually experience the product. We even saw trial participants talking about their experience on social media, saying things like, “I was part of this study.” It’s really cool to see people feel included in the process.
The Knockturnal:
Totally. And I love that you all emphasize routine and long-term care. This product is a solution, but it takes time and consistency. Sometimes people see claims and expect instant results, but even the studies show that change takes time.
Panelist:
Exactly. That’s why we guide people through what to expect at one week, two weeks, four weeks, six weeks, and eight weeks so they can track progress. It’s not one big magical moment. At eight weeks, you might notice something subtle, but at least you know where you are on the journey. That helps with motivation and consistency.
The Knockturnal:
That’s really great! Thanks again for taking the time to discuss this latest launch.
To learn more about the Abundant & Strong Collection and Pantene’s ongoing research into hair health, visit the brand’s website for additional details.
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