Jay Godfrey debuted his new Spring Summer 2016 Collection at Pier 56 on Saturday with a clean and ethereal presentation.
The collection was streamlined with clean lines and simple patterns, all embodied in white fabrics. The looks were both fresh and fierce, with crisp and dewy makeup combined with wet, drenched hairstyles telling a storyline of a strong effervescent girl in the spring and summer. Models centered around a white triangular lit prism, casting an array of shadows across the presentation showroom capturing all the attention. Necklines and torsos were cut in flattering and bold styles in asymmetrical patterns, counterbalancing with feminine dresses and skirt bottoms. Different fabrics mixed within each other, giving texture, for example, a stretch lurex tweed slip dress with flounce and a silk crepe fe chine blouse with pleated waterfall back and lambskin leather asymmetrical skirt.[slideshow post_id=””]
We had a chance backstage to catch the hair and makeup inspiration:
Philip Barwick for Cutler/Reken said:
So our garments today are sort of very pure white, architectural inspired so needed something that would kind of offset that or juxtapose it. We went in with something that represented pure summer with very very loose styling. So the hair’s made so it looks like it has been drenched as if it had been in summer rain or something like that so it’s very organic and very natural feeling.
Michelle Webb from AOFM Pro said:
The look for today is very fresh, beautiful but still strong. So we wanted the girls to look not too pretty, but very spring/summer and have an element that’s quite fierce. So we have this deconnected liner, a thick liner on top with a little bit of glitter underneath that goes halfway under the eye. The skin is very wet looking, and then they have a wash of orange on their lips, a teeny bit of blush and it’s very fresh and very modern. It’s kind of taking the girl away from being too beautiful and making her look like she’s in control.