Last week, Braun opened Braun Haus at Pier 59 during New York Fashion Week, bringing more than a century of the brand’s industrial design into an immersive experience.
We joined guests for a preview before Braun Haus opened to the public on Saturday. The experience included a series of rooms filled with archival products, projections, and interactive displays. Instead of presenting NEVO on its own, the exhibition placed the electric shaver within Braun’s broader design history. Vintage radios and other archival products appeared on pedestals like in a museum, then screens moved through Braun’s history and showed how its visual language developed across categories.
Photo Courtesy: Braun
We first encountered NEVO earlier this summer during its launch at Bar Bastion, where the Braun team introduced the technology through a hands-on demonstration. After testing it for a week, we found its close, irritation-free shave and low-maintenance cleaning system made it feel like more than a routine razor update. Braun Haus extended that introduction at NYFW. Here, the focus shifted toward how NEVO was designed and why a grooming tool belonged in conversation with fashion and personal style.
Fashion most notably entered the exhibition through an unreleased heavyweight T-shirt designed by Heron Preston. Made in Portugal from recycled pre-consumer cotton, the crewneck traced the T-shirt from its early use as a button free naval undergarment to a modern wardrobe staple. This was a perfect example of how design connected function, materials and meaning in a way that felt closely aligned with Braun.
Photo Courtesy: Braun
That idea continued during the evening panel with Preston, Braun industrial designer and Global Technology and Design Communications Lead Benjamin Wilson, and celebrity barber Julius Caesar. Coming from fashion, industrial design and grooming, the three speakers spoke about and approached personal style from different directions. Julius Caesar closed the panel on a shared idea: people build the world they live in through what they choose to wear, use and keep around them. Personal style is not limited to clothing. It can also be found in a haircut, the objects on a desk or the tool someone reaches for while getting ready. Thoughtful design becomes part of someone’s identity when it earns a lasting place in that routine.
Photo Courtesy: Braun
The panel was followed by a cocktail party overlooking the Hudson River. The menu kept the grooming references playful with A Close Shave, a vodka cocktail with cucumber, lime and mint; the NEVO Negroni; and A Smooth Finish, a nonalcoholic cucumber drink. Polenta bites, mushroom crostini, chicken satay, and chicken meatball spears moved around the room as guests revisited the installations.
