This week, we were invited to the grand opening of the JVP (Jerusalem Venture Partners) International Cyber Center in Soho, New York City.
Hosted by Jerusalem Venture Partners (JVP) Founder and Chairman Erel Margalit, the event celebrated a unique, first of its kind world-wide hub for technology and its future growth. The launch was joined by NYC Deputy Mayor Vicki Been, Oscar winner and entrepreneur Gwyneth Paltrow, along with prominent figures within the technology and business space. The international New York City hub aims to become the powerhouse of cybersecurity and innovation, funded by a unique assortment of backers including local government, academic institutions, and private investors. The multi-floor venue held space for start up tech companies to showcase their product with guests and colleagues, such as encryption and security oriented services. Following the event, guests were invited to an after party next door to close out the evening.
We had the opportunity to attend the intimate and up close fire chat session with Margalit and entrepreneur and Goop founder, Gwyneth Paltrow, on the status of her rising e-commerce platform and its transforming landscape:
“I think we’re in a unique position as a company, the way that we have combined content and commerce to really create a contextual commerce model which really works very well and is exciting and always evolving. We have these amazing opportunities as a commerce brand to be able to lead with content, because that’s in our DNA, that’s what we’re trying to do, and we have been very fortunate to explore a lot of different channels to content. We have a Netflix show that just came out, for example, and we have a very successful podcast so it’s interesting for us to have the latitude to try a lot of different channels to kind of proliferate with content and then the commerce piece goes with it. We just want to continue to build and reach new people and to connect people to great things and great products.
We have an amazing data and analytics team, a very robust team with brilliant, mostly women. I think it’s fantastic to be able to understand who your consumer is, what they have read and looked at, and be able to create a more personalized experience for them as we get more and more sophisticated with technology, a modern digital commerce experience – that someone could come to Goop.com and we could kind of make an educated guess about what they might be there to see and have specific funnels for specific users without knowing too much.”