Crown Royal and Juicy Couture turned back the clock Tuesday night, bringing a dose of early-2000s nostalgia to Fairfax for the launch of their new limited-edition collection.
Held at Fairfax Icon in Los Angeles, the celebration brought together two recognizable brands for a night centered around fashion, cocktails and plenty of Y2K energy. The collaboration gives Crown Royal’s Regal Apple, Peach and Blackberry whiskies the signature Juicy Couture treatment, pairing bold colors with velour, rhinestones and the over-the-top aesthetic that helped define an era.
DJ Amandita at the Crown Royal x Juicy Couture event. Photo credit: Kevin Sikorski | Plural
Guests were encouraged to channel their inner Y2K “It Girl,” and the theme carried throughout the entire space. Baby tees, velour, rhinestones and colorful looks filled the room as guests made their way between a photo booth, glam station and airbrush tattoo activation. Yes, temporary tramp stamps were part of the experience, making the throwback theme feel even more authentic.
Actress and model Ava Dash was among those in attendance, representing Crown Royal as the Regal Apple Girl. She was joined by Tera Crews and Syera, along with influencers Chamar Moore, DJ Mini Skirt and Tati Mitchell.
Ava Dash at the Crown Royal x Juicy Couture event. Photo credit: Kevin Sikorski | Plural
The drinks received their own Y2K makeover as well. Crown Royal served a specialty cocktail menu featuring a Regal Apple Daiquiri, Blackberry Bramble, Peach Spritz and Pink Lemonade, allowing guests to experience each flavor featured in the collaboration.
Beyond the nostalgia and fashion, the evening also highlighted a meaningful initiative. Crown Royal announced a $75,000 donation to RAISEfashion, an organization supporting emerging designers in the fashion industry. The contribution includes 100% of net proceeds from sales of the Crown Royal x Juicy Couture hoodie and track pants, adding a philanthropic element to the collaboration.
Guests also got an early look at upcoming Crown Royal and Juicy Couture content featuring Dash as the Crown Royal Regal Green Apple Girl, which is expected to roll out next week.
And, fittingly, no Y2K-inspired party would be complete without some memorable gifting. Guests left with goodies ranging from bedazzled mini Crown Royal bottles to pieces from the collaboration, including the Crown Royal x Juicy Big Bling Velour Tracksuit.
Crown Royal x Juicy Couture event. Photo credit: Kevin Sikorski | Plural
As someone who remembers when Juicy Couture tracksuits were everywhere, the night felt like a fun trip back to an era that continues to find its way into today’s fashion and pop culture. From the music and colorful cocktails to the rhinestones and velour, Crown Royal and Juicy Couture leaned all the way into the nostalgia without taking the night too seriously. For one night on Fairfax, the 2000s were back, and they came with a little extra sparkle.
