Tonight at in NYC’s Meatpacking District on Little West 12th, Farm Rio and Cubavera presented their Fall/Winter 2017 collection to an exclusive audience.
Attendees sipped signature cocktails including the “Cubavera” made from Leblon cachaca, grapefruit juice, lime juice and Maraschion liqueur. Cuban cigars were hand rolled and coffee makers were given as swag for those viewing the Cubavera collection. In 2000 Cubavera was launched. Created by George and Oscar Feldenkreis who decided to capitalize on the growth, potential, and appeal of Latin culture, the full lifestyle brand was built upon the success of Perry Ellis International.
Incorporating the fundamentals from the traditional guayabera, Cubavera combines fabrics and design for a innovative twist on a traditional shirt. Along with it’s signature shirts, the collection offers an array of suit separates, shirts, jackets, pants and shorts.
Also on presentation was Brazilian designer, Katia Barros’ Farm Rio line. Pulling inspirations from Rio de Janeiro, the collection combines urban-beachy lifestyle with earthy undertones. The company is making a big debut in Anthropologie this Spring, after a successful run with REVOLVE. In Brazil alone there are 70 shops and more than 1,000 sales points in Brazil.
When asked how she got her start, Barros’s states, “Well I was an auditor. I was 26 years old and I gave up everything and decided to have a new life. I started a free market line with just a few clothes, and just me and a partner, who is my best friend. That was 20 years ago.”
In attention to their seventh collaboration with brands Jansport, Adidas, and Havianas. Farm Rio has a group of 15 designers in house with over 100 different prints.
— The Knockturnal (@_TheKnockturnal) February 14, 2017