Thayers this summer took over Bluestone Lane in Tribeca for a full-store transformation that brought out the very best in beauty.
Reimagining everything from the café’s interior walls to its iconic exterior Bluestone Lane sign, the amazing partnership marked the culmination of three successful. activations earlier this summer at Bluestone Lane’s Chelsea Piers Café.
(Courtesy Thayers)
Built on a shared commitment to community, wellness and connection in everyday routines, Redstone Lane showcased the next brilliant evolution of Thayers and Bluestone Lane’s partnership.
The interactive destination allowed for visitors to discover the brand’s skincare staples firsthand, bringing skincare into a familiar, everyday setting. The first 1,500 guests enjoyed complimentary specialty drinks inspired by the brand’s Blemish Clearing Pads, Pore Refining Pads, and Exfoliating 2% AHA Pads. Consumers also were able to capture fun content throughout the transformed space.
(Courtesy Thayers)
“Community is a huge part of the Thayers brand, and Redstone Lane is an invitation for our guests to take a moment for themselves, enjoy a great drink together, and reinforce Thayers skincare staples they can easily work into their everyday routines, ” said Valeria Navarro, Assistant Vice President, Head of Brand Engagement, Thayers. “Bluestone Lane and Thayers are both deeply rooted in culture and community, making this partnership the perfect way to bring our shared values to life in an unexpected way.”
