On Wednesday, August 26th, The Knockturnal attended Fairweather Magazine’s Summer Soiree at the Hotel Americano to celebrate the magazine’s summer 2015 edition.
Fairweather is a quarterly magazine with both print and digital editions that focus on art, fashion, philanthropy and business.
We spotted Weber Shandwick’s Arielle Patrick on the scene and chatted with the magazine’s founder Alexandra Fairweather. Read our interview with Alexandra below:
The Knockturnal: So tell us what inspired you to start this magazine?
Alexandra: I always loved telling stories and when I was 14 I started making documentary films and working with my step father John Chamberlain the artist, increased my level of interest in telling stories and that’s when Eric and I decided to launch the magazine.
The Knockturnal: What were some of the difficulties you faced when you initially launched Fairweather?
Alexandra: Neither of us had any experience in publishing. His background is finance and mine is in art and film so I think it ended up being refreshing because we brought an innovative twist to the magazine.
The Knockturnal: What is the one thing you would new readers to know about Fairweather?