A sublime celebration took place across New York City this weekend with Puma teaming up with the legendary sports star Christian Pulisic that left fans thrilled and kicking up excitement before FIFA World Cup 2026.
Puma was joined by the AC Milan and United States Men’s National Team star for moments in the Big Apple that were rooted in tradition of the beloved game and a reflection on how it has evolved beyond the stadium. This is a game for the people and the magic of the humanity behind it all came out to play and win big with Pulisic in action.
(Courtesy – Zach Hilty, BFA for PUMA)
The day kicked off with a Fulton Street takeover in South Seaport, featuring a public fan celebration highlighting Christian’s famous tiger tattoo goal celebration through a visual installation of Christian and fans alike. The festival-like atmosphere included food vendors and local street band, free-style footballers, gifting of a special Pulisic signature tattoo sleeve, and other live programming throughout the afternoon.
(Courtesy – Zach Hilty, BFA for PUMA)
Thousands came out just to be in the presence of glory and to take in the joy. The beauty in seeing masses come together and filling their afternoon with smiles was blissful and a representation of what Puma can do to unify and create harmony with folks from all walks of life.
Moving on next to KidSuper Studios in Brooklyn, Pulisic joined designer Colm Dillane to officially unveil a brand-new PUMA ULTRA boot collaboration. Inspired by Pulisic’s personal mindset and creative vision, the collaboration blends high-performance innovation with handwritten design details and artistic elements intended to reflect the evolving intersection of football, fashion, and culture.
“I don’t think there’s a more rewarding feeling than this,” Pulisic told The Knockturnal . “Seeing the kids supporting me here today and just seeing the buzz around the sport, around the World Cup, around these boots it’s just joy.”
(Courtesy – Zach Hilty, BFA for PUMA)
Pulisic will be seen wearing these boots in the upcoming tournament this summer. The shoes even hold special meaning for him with special coding hidden in the design that bears homage to his family. The boot is available in limited quantities for adults and kids on PUMA.com and the KidSuper retail store in Brooklyn.
“It’s a really cool honor,” Dillane reflected about the stylish collab and being a part of a legendary brand. “There’s a lot of great stories of Puma’s history that even when I’m designing I tap into and so now he’s {Pulisic} part of that next generation, which is pretty amazing.’
Following was a hosted a rooftop tournament featuring local footballers and members of KidSuper’s league. The davy brought together players and creators in the spirit of community and competition. The day concluded with an emotional farewell from Pulisic’s friends and family which captivated hearts and built in them a level of love for the game that is pure sports magic.
Christian Pulisic joined PUMA in August 2021, anchored by a shared commitment to making soccer more accessible for kids across the U.S. As part of the partnership, he wears the ULTRA boot and collaborated with the brand to create his personal logo, now featured across product and in his “Pulisic Stomping Grounds” initiative. These community soccer spaces are designed to give kids safe, accessible places to play and connect, with two locations opened to date in Miami and Los Angeles. Off the pitch, his go-to PUMA styles include the PUMA Suede, reflecting his influence across both sport and culture.
Here is to a day that celebrated the beauty of the game and a brand that backs the love for it in the most spectacular way.
For more information, please visit https://about.puma.com.
