Dance more, live more is the perfect motto to describe the partnership with Degree; the first deodorant activated by movement and DanceOn, the leading dance entertainment network with a massive global community of 100 plus million fans!
With the help of social media, dance inspiration is trending like never before! What better way to inspire people to get out there and dance more while improving their health and wellness than joining forces with DanceOn. This collaboration will bring together a team of today’s top, most click-worthy dance professionals for both in-person and virtual classes, plus exclusive online and social media content. The campaign kicked off with a full day of classes on October 16 in New York City before heading to Los Angeles on October 23. Since Degree’s MotionSense technology keeps users fresher with every move and provides 48-hour odor and wetness protection, it’s the ideal product to sweat-proof dancers of all levels, whether the stage is a studio or living room.
On Tuesday, October 23 Degree hosted a fun fitness dance class at Playground LA with celebrity choreographer, Tricia Miranda and workout wonder, Jessica Bass James. Miranda popped up in the Los Angeles dance scene in 2001 and today has danced and choreographed for top industry music artists such as Beyonce, Missy Elliott, Jennifer Lopez and many more as well as entertainment events. James combined her love for dance and fitness to create Dance2Fit, a program that leads millions to be mentally and physically healthier. We were able to catch up with these dance moguls to speak on their individual journeys as dancers and find out their thoughts on Degree’s partnership with DanceOn.
The Knockturnal: How do you feel about Degree’s partnership with DanceOn?
Tricia Miranda: It’s a perfect partnership! As dancers deordorant is an every day part of our lives, for dancers it just makes sense. The more you move the more it works and that’s what dancers need. There’s nothing worse than having a product on that doesn’t work while you’re out performing.
The Knockturnal: Do you feel like social media plays a role in sparking interest in dance or increasing curiosity about becoming a dancer?
Tricia Miranda: I think when DanceOn puts out these videos on YouTube and regular people watch it, it’s so entertaining and the energy is just crazy in these videos and it makes it look like so much fun. Also the videos can make it look really easy so it makes people just want to be apart of it. Why wouldnt you want to be apart of something so fun?
The Knockturnal: What makes you most excited about the partnership with Degree and DanceOn?
Jessica Bass James: I’m excited because what I do is combine dance and fitness which means a lot of sweating sometimes and it’s great to have a deordant that is working specifically for that kind of movement. I sweat like a man so it’s great that it really works and keeps you fresh so you don’t have to worry.
The Knockturnal: You have a huge following on social media, do you feel like your following has made an impact on your business and what advice do you have for anyone looking to grow their following as a fitness instructor?
Jessica Bass James: I absolutely feel like my following is apart of who I am and my brand, without them I wouldn’t have my brand. I give my followers everything, I love my following they are just amazing! I will say to anyone that is trying to start a fitness account or grow their following, just know that there will be people hating on you, there will be opinions but you have to know that you’re doing it for yourself and you want people to become healthier. You have to focus on the positives. It’s not easy, it is hard work but just stick with it!