don julio

Tequila Don Julio, the only official NFL sponsor with Spanish as its first language, teamed up with comedian Druski and Puerto Rican artist Young Miko for Ready P’al Show in San Francisco.

SAN FRANCISCO, CALIFORNIA – FEBRUARY 06: Drinks are served as Tequila Don Julio 1942 Gets Guests Ready Pa’l Show at a Private Celebration during Super Bowl Weekend on February 06, 2026 in San Francisco, California. (Photo by Frazer Harrison/Getty Images for Don Julio)

To celebrate how Latino communities truly get ready for game day with the rituals and music to the toasts – it is an energy that builds into one of the biggest moments of the year.

SAN FRANCISCO, CALIFORNIA – FEBRUARY 06: Cardi B performs as Tequila Don Julio 1942 Gets Guests Ready Pa’l Show at a Private Celebration during Super Bowl Weekend on February 06, 2026 in San Francisco, California. (Photo by Frazer Harrison/Getty Images for Don Julio)

Cardi B got on the stage for a surprise performance that was as big as a touchdown on winning day.

SAN FRANCISCO, CALIFORNIA – FEBRUARY 06: (L-R) Jessica Betts and Niecy Nash-Betts attend as Tequila Don Julio 1942 Gets Guests Ready Pa’l Show at a Private Celebration during Super Bowl Weekend on February 06, 2026 in San Francisco, California. (Photo by Frazer Harrison/Getty Images for Don Julio)

Part of a special campaign for Super Bowl, the story comes to life through a five-episode social series that’s equal parts hilarious and culturally rooted. The series drops Druski into a Latino bar for a cultural immersion led by Young Miko and Latino locals, where he learns Latino culture 101, from properly salud-ing with a Don Michelada made with Don Julio Reposado, to mastering toasting rituals, dancing reggaeton and picking up Spanish phrases to react to every big play when watching the game.

SAN FRANCISCO, CALIFORNIA – FEBRUARY 06: Tay James performs as Tequila Don Julio 1942 Gets Guests Ready Pa’l Show at a Private Celebration during Super Bowl Weekend on February 06, 2026 in San Francisco, California. (Photo by Frazer Harrison/Getty Images for Don Julio)

Ready P’al Show is part of Don Julio’s ongoing commitment to uplifting, honoring and celebrating Hispanic culture, bringing Latino traditions and celebration to the forefront of game day in a way that feels authentic.

Sensational cocktails at the event included:

Piña Picante

Rim half the glass with cayenne powder-tajin-salt
1.5oz Don Julio
0.75oz Fresh Pineapple Juice
0.75oz Fresh Lime Juice
0.75oz Jalapeño- Pineapple Syrup
Shaken and served over ice garnished with a pineapple half
Paloma Roja
Rim half the glass with hibiscus powder sugar-salt
1.5oz Don Julio
0.5oz Grapefruit Juice
0.5oz Lime Juice
1oz Sweetened Hibiscus Tea
Shaken and served over ice topped with Fever Tree Sparkling Grapefruit Soda and garnished with a grapefruit half.

Don Michelada

Dip a pint glass into chamoy dip paste and dust with tajin salt.
1.5oz Don Julio Reposado
3oz Filthy Brands Blood Mary Mix
0.5oz Lime Juice
1 Dash Valentina Hot Sauce
1 Dash Maggi Seasoning
Combine all ingredients into a pint glass, add ice top with Mexican Lager garnish with a tamarrico chamoy stick.