On May 22nd, The Knockturnal joined Ciroc and Off-White at the DCTV Firehouse in NYC for an unforgettable afterparty, marking the launch of Off-White’s innovative new sneaker, “Be Right Back”. This event not only celebrated their latest footwear innovation but also emphasized wellness and self-care, echoing Off-White’s mantra, “BE WELL.”
The “Be Right Back” sneaker redefines the acronym “BRB,” turning it into a symbol of taking personal time to transition from one moment to the next. Inspired by Japanese athletic aesthetics and craftsmanship, the sneaker focuses on running performance principles, making it a standout in both functionality and style.
Inside the firehouse venue was filled with good vibes, and a roaring of energy from the moment the doors opened. Attendees were treated to a variety of flavorful cocktails crafted by Ciroc, adding a touch of luxury to the evening. The music was a highlight, with an electrifying set from international DJs handpicked by Imaginary FM. Their pulsating beats kept the party atmosphere charged, ensuring that everyone was on their feet dancing through the night.
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Pop Icon Madonna
Photo courtesy of Andrew Perez
This exclusive event featured many notable figures such as Pop Icon Madonna, Off-White’s Creative Director Ib Kamara, Rapper Coi Leray, Jamaican artist Shenseea, and Model Honey Balenciaga, and many others.
Overall, the night was a perfect fusion of fun, style, and music with Ciroc’s delicious cocktails enhancing the celebratory atmosphere making the Off-White after-party a memorable event. With the launch of the “Be Right Back” sneaker, Off-White once again proves its prowess in merging fashion with meaningful messages, inviting everyone to embrace moments of wellness and self-care in their busy lives.