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Restaurant Review: Sushi by Bou – East Village

by Ethan Singh February 28, 2026
written by Ethan Singh

Omakases are one of my favorite dining experiences. It’s one of the many reasons I love New York as I’m very much spoiled for choice here. Each experience is a unique story telling experience, like a masterfully composed orchestra hitting specific highs and coordinated contrasts on cue. At the same time, each one is rather similar in that you will be sat at a counter seating a handful of people, while you watch a master at work.

However, I recently went to Sushi by Bou’s new location in the Lower East Side where the usual counter is enclosed by a wall covered in Rock n’ Roll memorabilia and flanked from behind by old fashioned diner booths. I’ve never had Sushi in a place littered with this much Americana before. The best part though was the Wayne’s world replica set situated just in the backroom. It wasn’t some cheap flimsy gimmick put together overnight, but rather a well thought out and enthusiastically assembled experience. A great set which then led to a karaoke room of all things, with a bona fide stage equipped with amps and guitars. Of course I tested it out and to my shock, the guitars were all perfectly tuned as well, which is a testament to the incredible staff at this establishment.

All of that effort would be for naught if the food wasn’t good and rest assured, it was. The meal began with yellowtail threaded with chives, a subtle flourish that immediately set the tone. The fish was supple and clean, the chives lending just enough aromatic lift to brighten the bite without distracting from its natural sweetness. It was a smooth overture.

The lean tuna followed, paired with ginger in a way that reminded me why certain combinations endure. The tuna was vibrant and pure, the ginger offering a gentle heat that sharpened the edges just enough. Classic, yes—but classics become so for a reason.

Then came the spotted prawn which as I had hoped was impossibly creamy in texture. It dissolved across the palate with a sweetness that felt indulgent yet restrained. Close behind were salmon roe eggs—each one a bright, briny burst. They popped delicately, releasing tiny explosions of freshness that cut through the richness of the preceding courses.

Albacore with ponzu radish introduced a meaty depth, the tang of the radish slicing cleanly through the fish’s natural fattiness. It was balanced and thoughtful. But the surprise of the evening may have been the chopped tuna with radish and wasabi. Unassuming on paper, it delivered a layered bite—cool, sharp, and quietly complex. One of those moments where expectation gives way to delight.

The scallop was, as I hoped with the prawn, endlessly creamy. Miso cod arrived next, offering something slightly unexpected. Its sweet, savory glaze clinging to delicate flakes of fish. It was a welcome departure in the progression, adding warmth and familiarity before returning to the purity of nigiri.

Fatty tuna draped in truffle sauce brought the kind of indulgence that omakase devotees anticipate. It was rich without tipping into excess, the truffle adding earthiness rather than overwhelming perfume. Salmon with spicy yuzu followed, bright and energetic, the citrus heat awakening the palate once more.

Perhaps the most decadent bite of the night was the wagyu topped with sea urchin—luxuriously creamy, deeply savory, a convergence of land and sea that felt unapologetically opulent. It lingered.

And then, to close things off, was the eel. Sweet, glossy, and comforting. A strong final note—controlled, polished, assured. Like the last sustained chord of a performance that knows precisely when to end.

With this new opening, Sushi by Bou offers what I find to be an incredibly interesting and captivating omakase experience. Instead of bringing a date or significant other, gather a group of your friends. Have a nice dinner and then head into the back for a karaoke night quite unlike any other. You’ll have a uniquely photogenic time coupled with some great food and hopefully some great company.

February 28, 2026 0 comments
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EventsFeaturedThe Latest

Lunch, Upgraded: A Midday Stop at Katsuya Century City

by Lauren Goldenberg January 13, 2026
written by Lauren Goldenberg

Century City knows how to do power lunches and late-night glam, and Katsuya fits right in: an energetic dining room and a menu that isn’t just a meal; it’s an LA scene. It’s been a local staple for years, and somehow still feels fresh. Because beneath the buzz and trends, Katsuya still delivers where it matters most: on the plate.

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January 13, 2026 0 comments
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FeaturedLifestyleThe Latest

A Symphony in Sixteen Courses at Enso Omakase

by Lauren Wire October 9, 2025
written by Lauren Wire

Dining at Enso Omakase in Brooklyn was one of those meals that lingers long after signing the cheque. I’ve been to my fair share of omakase spots, and while many memorable, it can sometimes feel rushed or theatrical—courses flying by before I had a chance to absorb the experience. Enso was the complete opposite. It was thoughtful and intentional, serving at a pace that allowed us to enjoy every bite and fully appreciate the fish that comes from purveyors specializing in omakase.

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October 9, 2025 0 comments
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LifestyleThe Latest

The Knickerbocker Hotel’s Newest Sushi Restaurant, Akoya, Brings Bold and Delicious Flavors

by Vinesh Vora June 4, 2025
written by Vinesh Vora

And the special menu items are a must-try

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June 4, 2025 0 comments
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LifestyleThe Latest

Experience Aqua: A Dual-Cuisine Delight in Flatiron

by JaMir Robert March 31, 2025
written by JaMir Robert

I recently visited Aqua in the Flatiron District with a friend, and we ended up catching up for hours over an incredible meal.

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March 31, 2025 0 comments
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LifestyleThe Latest

Wabi Nori – Japanese Handrolls in the Lower East Side

by Annie Lu February 24, 2025
written by Annie Lu

Wabi Nori is a new-ish standout destination for Japanese cuisine located in the Lower East Side, one of the most bustling culinary neighborhoods in Manhattan. It opened in the fall of 2024 and offers a contemporary yet highly accessible and comforting dining experience. The menu showcases high-quality ingredients and refined execution, melding Japanese tradition with Asian fusion and modernity. 

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February 24, 2025 0 comments
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EventsLifestyleThe Latest

NOBU & QUI Tequila Launch their Latest Collaboration: 2025 NOBU Rare

by Megan D'Souza October 15, 2024
written by Megan D'Souza

This weekend, we had the chance to celebrate a very special collaboration: the new 2025 NOBU Rare launch combines three art forms: visual, culinary, and beverage.

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October 15, 2024 0 comments
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LifestyleThe Latest

Restaurant Review: Sushi Mumi

by Ethan Singh October 10, 2024
written by Ethan Singh

Putting together a special omakase menu is like putting together a set list for a concert.

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October 10, 2024 0 comments
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FeaturedLifestyleThe Latest

Fushimi Times Square Serves the Best Sushi in New York’s Theater District

by Paul Chi September 23, 2024
written by Paul Chi

In New York City, there’s a plethora of sushi restaurants.

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September 23, 2024 0 comments
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EntertainmentEventsThe Latest

JX’24 Celebration Honors Groundbreaking Leaders in U.S.-Japan Entertainment

by Emma Salehi March 6, 2024
written by Emma Salehi

A week before the Oscars, JX held its JX’24 celebration at JAPAN HOUSE Los Angeles, honoring trailblazers in the U.S.-Japan entertainment industry.

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March 6, 2024 0 comments
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