Spotify partnered with Sounds That Move to bring the best new independent artists to the forefront at Fresh Finds Live.
FanDuel, North America’s premier online gaming company, and Spotify, the world’s most popular audio streaming subscription service, teamed up for the third year to host the FanDuel Party Powered by Spotify.
On Thursday we had the pleasure of attending Spotify’s annual Best New Artist Party at The Lot at Formosa in Los Angeles. This annual celebration spotlights the 8 artists nominated for The Grammy Awards’ Best New Artist category. The night was filled with amazing musical performances by this year’s nominees, complimentary cocktails, multiple photo booths and delicious food, but the highlight was by far the innovative Spray Bar courtesy of Magnum Ice Cream.
We caught up with the Magnum Ice Cream team to shed some light on this engaging activation, “Magnum Ice Cream is bringing indulgence to the spotlight with an exclusive spray bar experience at Spotify’s iconic Best New Artist 2026 Party. At one of the music industry’s most high-profile events, guests have the opportunity to personalize their own Magnum Ice Cream Bars with the name of their BNA nominee pick. The interactive activation allows attendees to treat themselves to a moment of luxury and creativity, perfectly complementing the celebration of emerging musical talent. Magnum continues to celebrate self-expression and enjoyment, making every experience a little more memorable.”
Not only did guests enjoy customizing these sweet treats, it provided a nice cool down in between the high-energy performances. Additionally there were a plethora of food stations including mini pizzas, tacos, burgers and limitless drinks. Hilton had an entire suite dedicated to their partnership with Spotify including complimentary key cards, a photo booth, custom cocktails and lite bites.
The performances kicked off with Grammy-Award winning Leon Thomas, up for 6 nominations this year. The audience went crazy for his live version of “Mutt,” followed by a stunning performance by Lola Young and an amazing set by The Marias. Lola Young’s emotional live performance of “Sad Sob Story” was everything and more. Alex Warren, Katseye and Sombr did not disappoint. Katseye slayed with their impeccable choreography and high-energy dance moves for hits like “Gnarly”. Addison Rae turned up the heat with her back-up dancers and performed breakout hit “Diet Pepsi.” Olivia Dean closed out the night and sang her viral record “So Easy (To Fall In Love)” leaving guests wanting more.
In addition to the stellar performances there were many special guests in attendance including PinkPantheress, Shaboozey, Kaytranada, Diplo, Zara Larsson, Larray, Murda Beatz and many more.
On August 17, 2025, Spotify transformed Los Angeles into Maison ENHYPEN, a one-night-only fan haven celebrating the U.S. tour finale of global K-pop sensation ENHYPEN’s Walk the Line tour, which included stops in New York, Chicago, Houston, and Los Angeles.
The FanDuel Super Bowl Party Powered by Spotify lit up New Orleans with a strong beat.
There’s no better way to commemorate Black Music Month than an evening dedicated to Black excellence and artistry throughout history.
Born and raised in Wales, independent artist and singer-songwriter Ben Ellis is most certainly one to watch.
Christmas came early this year: Tyler, the Creator’s GOLF WANG has opened *TWELVE* pop-up holiday shops worldwide, alongside their permanent locations in Los Angeles, New York City, and London!
The stores feature portions of the FW23 collection of utilitarian-inspired tops and bottoms and outerwear pieces with mixed media details, as well as a variety of playful accessories that correspond to apparel pieces from the collection. Each pop-up location will also feature a graffiti airbrush-inspired art piece that can be seen across different items like tees, fleece, jackets, accessories, and—the best part—Converse Chuck 70’s!
In addition to the FW23 items, the stores carry your favorite pieces from the essentials collection, and of course, Tyler, The Creator’s entire music catalog to purchase on vinyl.
And, if you’re an American Express cardholder, you’re in luck! As the GOLF HOLIDAY SHOPS’ official partner, American Express is offering special card member-only perks, including:
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An Amex Card Member-only entry line to the Shop.
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Access to purchase dedicated apparel available exclusively to Amex Card Members.
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An exclusive 5% discount on purchases made in stores.
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And a complimentary gift with purchase when using an Amex Card!
(Terms and conditions apply to these card member benefits. Visit https://golfwang.com/pages/holidayshops to learn more!)
Not an Amex card holder, but one of Tyler, the Creator’s top fans on Spotify? Spotify is also continuing their partnership with GOLF WANG—fans have access to exclusive archival GOLF WANG merch items as part of the Spotify Capsule Collection here!
You can find GOLF HOLIDAY SHOP pop-up locations in Austin, Atlanta, Bay Area, Chicago, Phoenix, Washington, D.C., as well as internationally in Amsterdam, Berlin, Hong Kong, Tokyo, Seoul, and Melbourne. To explore more about what each pop-up shop has to offer, and store hours and other information, you can visit the official website here!
On November 15th, Miami turned up the heat as Spotify cranked the volume on its Most Necessary Live series! Picture this: palm trees swaying, beats booming, and the hottest emerging rappers igniting the stage.
Dubbed as the ultimate playlist come to life, Most Necessary Live took over Miami, transforming it into a haven for hip-hop enthusiasts. The lineup? Oh, just the next big wave of rap royalty, bringing the 305’s flavor to the forefront.
Miami’s Finest on the Mic:
The stage was on fire with high-energy performances from the likes of Luh Tyler, Real Boston Richey, Danny Towers, Wizz Havinn, Loe Shimmy, C-Stunna, Icandy, and Lil Crix. These rising stars didn’t just perform; they owned the night, turning the crowd into a sea of swaying bodies and bobbing heads.
Special Guests Turn Up the Heat:
And if that lineup wasn’t hot enough for you, brace yourself for the surprise of the night! Kodak Black and Nardo Wick crashed the party as special guests, sending the excitement levels through the roof. The crowd went wild as these heavy-hitters took the stage, proving that in Miami, the surprises were just as sizzling as the weather.
Most Necessary Live: Hitting the Road!
This isn’t just a onetime affair, folks. Most Necessary Live is on a mission to spread the love across the U.S., showcasing the hottest emerging talents in every nook and cranny. So, if you missed the Miami madness on November 15th, don’t worry. The party is hitting the road, bringing the beats to a city near you.
In the world of Most Necessary Live, the only rule is to expect the unexpected. So buckle up, music lovers, because Spotify’s bringing the heat, one city at a time!
Tolliver wakes up like the rest of us–by splashing some water on his face and getting his morning cup of coffee on the way to pick up cat number two. That was the start of his day as we interviewed him to discuss his background, music, and journey of self-discovery.
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