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EventsLifestyleThe Latest

On The Scene: The High-Performance Lifestyle Training (HPLT) Speakers Summit

by Kelly Aguayo February 26, 2020
written by Kelly Aguayo

This past Saturday, The Knockturnal had the opportunity to attend the High-Performance Lifestyle Training Retreat (HPLT) in Los Angeles. The HPLT Retreat brings together driven individuals who aim to improve their lifestyle. The HPLT Retreat is a 3-day event, including keynote speakers, yoga, and an intense HIIT workout day. HPLT’s mission is to “empower your inner savage” to come out.

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February 26, 2020 0 comments
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LifestyleThe Latest

An Escape to Find Your Health At Fit Farm

by ElizaBeth Taylor December 17, 2019
written by ElizaBeth Taylor

Just a little over three years ago a bit of a miracle was born that changed the health industry. Over America there are several different venues that most Americans refer to as ‘fat camps.’ The name alone brings forth such horrible negative images it is hard to get a positive image in ones head. But when Fit Farm came to existence things changed.

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December 17, 2019 0 comments
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Fashion & BeautyLifestyleThe Latest

On the Scene: 111SKIN Launches at Bergdorf Goodman

by Lenique Vincent June 24, 2019
written by Lenique Vincent

Cocktails and a series of masterclasses were the perfect celebration for the 111SKIN Launch in Bergdorf Goodman. 111SKIN owner Eva Alexandridis joined with make-up artists and models on the beauty level of the luxury department store to demonstrate how to achieve and maintain good skin and natural makeup as a means to confidence and self love.

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June 24, 2019 0 comments
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Fashion & BeautyLifestyleThe Latest

On The Scene: Indonesian Diversity Dinner and NYFW Preview

by Lenique Vincent January 19, 2019
written by Lenique Vincent

The Indonesian Fashion Gallery and Rivière Agency, along with several sponsors, came together and took over the Indonesian Consulate in New York.

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January 19, 2019 0 comments
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Fashion & BeautyLifestyleThe Latest

On The Scene: Simply Dresses Champagne and Shop Event

by Lenique Vincent December 2, 2018
written by Lenique Vincent

Simply Dresses hosted a Sip and Shop event in NYC on Thursday to bring in the holidays and to promote their new holiday collection which is filled with sequins and fall tones.

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December 2, 2018 0 comments
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ford
LifestyleThe Latest

Shifting Gears on the Road with Ford Performance

by ElizaBeth Taylor September 27, 2018
written by ElizaBeth Taylor

When consumers normally think about auto racing first thing that comes to mind are zooming vehicles speeding around a track at the speed of lightening.

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September 27, 2018 0 comments
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Fashion & BeautyLifestyleThe Latest

Circle 8 Productions’ ‘This is LA’ Celebrates Season 2 Premiere

by Daisy Maldonado June 21, 2018
written by Daisy Maldonado

Circle 8 Productions newest lifestyle television show “This is LA” celebrated the premiere of their second season in Hollywood at Yamashiro which translated means “Hilltop Mansion”. The exclusive guest list was greeted with a gorgeous view overlooking Hollywood.

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June 21, 2018 0 comments
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Fernet-Branca's #StoriedSips with Edoardo Branca Makes a Stop in NYC
EntertainmentEventsEventsLifestyle

Fernet-Branca’s #StoriedSips with Edoardo Branca Makes a Stop in NYC

by Benjamin Schmidt October 30, 2017
written by Benjamin Schmidt

The Fernet-Branca tour is celebrating the release of Branca: A Spirited Italian Icon, a new book about the historic Italian liquor and features Edoardo Branca himself.

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October 30, 2017 0 comments
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MAISON ST-GERMAIN VIP OPENING NIGHT HOSTED BY LILY KWONG AT THE HIGH LINE
Fashion & BeautyLifestyleThe Latest

On The Scene: Lily Kwong Hosts Maison St-Germain Debut at the High Line Park

by Benjamin Schmidt June 24, 2017
written by Benjamin Schmidt

We joined the likes of Chloe Wise, Cleo Wade, Ben Bronfman, and many more for the VIP launch of Maison St-Germain, designed by Lily Kwong at the High Line.

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June 24, 2017 0 comments
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EventsLifestyle

Ride Away on an Electra Bike

by Catherina Gioino May 15, 2017
written by Catherina Gioino

Townie Commute Go! in Mineral Blue

For anyone whose morning commute entails biking up a steep hill in a sweat-filled suit, this is the bike for you. For anyone who finds themselves biking over the extremely steep ramp of the Triboro Bridge, this is the bike. For anyone who genuinely enjoys the strenuous effort that goes into biking in the rain while constantly breaking to avoid oncoming traffic, teach me your ways.

Townie Commute in Matte Black

Seriously, this is the bike for you. The Electra Bicycle Company, which started in San Diego in 1993, has just released two new electronic bikes that will “bring a smile to your face,” as Electra president Kevin Cox said. Electra has recently released two new ebikes in addition to its already sprawling collection of over 200 models. The two bikes, aptly called the Townie Commute Go! and the Loft Go!, complete the trifecta Electra started with the Townie Go!, the best-selling ebike in the United States.

But what makes Electra’s ebikes better than the competition? “We’re making bikes to fit into people’s lifestyles. We’re not trying to make those lifestyles fit into our bikes,” Cox said of the bicycles. Electra takes the classic cruiser experience one finds in Southern California and brings it to the big city. Cox said the idea came since “people live in cities all over the world and while we’re a small San Diego-based, beach cruiser-DNA bike company, we sell globally, everywhere in the world.”

Loft Go! in Cream

A cruiser bike in an urban jungle? Electra is known for its cruiser bikes and the bright, vibrant colors they come in, and there’s nothing like bringing the beach feel to the city traffic rush—albeit, with that electronic twist. And that’s exactly why Cox says people are drawn to Electra bikes. People want to be comfortable most of all, show their flare, and get somewhere in a timely but fashionable way.

Cox said the company takes away the objections of riding a bike. “Some of those objections end up being, ‘I don’t like to go to work sweaty.’ Oh guess what, with a pedal assist bike, it’s easy. You don’t have to be sweaty. Or they say ‘right before my office, there’s a big hill and I don’t like having to pedal up that hill.’ Well guess what, with an e-bike, that hill is super easy. Or they say ‘I can’t carry the things I want to carry because I’d have to wear a backpack’ or something like that. Well with a front carrier and a rear rack, it becomes super simple. I think taking away all those reasons for grabbing your car keys as opposed to your bike keys is something near and dear to our hearts.”


After test-riding both the Loft Go! and the Townie Commute Go!, I can attest Cox was right in saying there was a smile on my face. It was so simple and easy to use, and truly made biking around somehow more fun than what it already is. As a biker who commutes across bridges and up hills, to a person who likes biking around the neighborhood, I immediately felt the different riding experience the Electra bike offers over other bikes—electronic or otherwise. The cushioned seating with large tires provided a smooth ride, but it was the upright sitting position with its patented Flat Foot Technology® (allowing you to wait at stoplights with both feet on the ground) that truly blew me away. These bikes essentially put everything one would want in a bike together: the speed of a road bike with the comfort and ease of a cruiser—all with the extra help of an electronic motor.

Let’s talk some specs. The Townie Commute Go! goes for $2999.99 and features Electra’s patented Flat Foot Technology® as well as swept-back handlebars for that upright position seating. The Loft Go! is going for $2799.99 and features front and rear heavy duty racks with hydraulic disc brakes. Both have 700c Schwalbe puncture-resistant tires and are Bosch motor-powered, with the Townie Commute Go! powered with its Bosch Performance System and the Loft Go! powered with the Bosch Active System. Both systems feature a 250 watt mid-frame motor with a battery that lasts anywhere from 20-100 miles, depending on the mode (each mode adds extra pedal assist) you’re riding in. Conveniently, both bikes also feature automatic LED lights with internal cabling and an ABUS lock that surrounds the rear tire for those quick five-minute coffee runs.

In addition to its wide range of bikes, Electra also features an eclectic mix of whimsically designed helmets, bells, and other bicycle accessories as well as clothing. Check out the bikes and their inventory at electrabike.com

May 15, 2017 0 comments
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