11-17-23 For what feels like a lifetime, Timberland has been a staple within the New York music scene. Whether it be the shoe that has defined the city itself or the hand in hand work that the brand has done with countless artists of the past. Regardless of the context of reference, Timberland has played their part.
In recent times, things have not changed as they announced the Timberland STOOP – a mobile pop-up tour celebrating the 50th anniversary of hip-hop and the Original Timberland® Boot – honoring and giving back the communities that have helped make the brand what it is today.
The event started off with a bang as the Greenpoint Terminal was excited to see hometown girl Lola Brooke hit the stage. Her set did not disappoint as her summer anthem with Bryson Tiller “You” was clearly a favorite of those in attendance.
Following Brooke was Long Island native Roc Marciano who dropped a project last year with legendary producer and artist The Alchemist called “The Elephant Man’s Bones”. Watching Marciano’s set it is abundantly clear that he is well on his way to establishing himself as one of the most consistent artists in the city.
One thing was clear mid-way thru the set list- each artist that was booked was quality and had a strong catalog and fan base to boot.
After Marciano’s set was over, fans had the pleasure of seeing Aminè- an artist out of Portland that has a huge catalog of mixtapes and projects that have made him successful over the years. His set was full of energy and if he was not someone you were familiar with you would at least find yourself vibing because of his hit friendly sound. 
Closing off the event was none other than grammy award winning DJ Kaytranada- well known for his smooth and eclectic sound. If awards are not something that moves you, I assure you that his set would. Just a few songs into the set it was clear that he was a professional in his world of music. Those in attendance could not help but dance as he had the warehouse rocking.
Timberland has been a staple within the music community for generations- and if they continue to celebrate the artists and the community in this fashion it will be no surprise that they keep thriving the way they do.
The event was a blend of fashion, music, and creativity, all centered on the iconic NY boot. Timberland placed a strong emphasis on community, boldness, and fun, transforming a compact 380+ square foot space into a lively, fully stocked bodega. The attention to detail was remarkable, from a cat sporting Tims inside the bodega to pigeons perched above, proudly flaunting their pair of butter boots. Timberland reintroduced their Classic 8-inch Waterproof Super Boot, initially introduced in 1979 as the “40 Below” Boot. These limited-release boots were only available at the Timberland Stoop and will make appearances at all Timberland Stoop locations.
