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      Review: The New York Philharmonic’s Return to the Stage

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      24K Goldn and Geojam team up to celebrate the release of “El Dorado”

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      TBS Brings Wipeout’s Big Balls EXPERIENTIAL ACTIVATION to Santa Monica Pier

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      Exclusive: Jessica McNamee, Josh Lawson & Director Simon McQuoid Talk ‘Mortal Kombat’ [Video]

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      What We Learned From Zack Snyder’s Q&A on Army of the Dead

      April 19, 2021

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      Exclusive: Lauren E. Banks discusses Starring In Showtime’s ‘City on a Hill’ [Video]

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      Exclusive: Ruby Rose Talks Starring In Action-Packed Movie ‘Vanquish’ [Video]

      April 16, 2021

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      Highlights From The 12th Annual African American Film Association Awards

      April 10, 2021

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      Film Review: ‘The Man Who Sold His Skin’ Tunisia’s Nomination For International Feature

      April 3, 2021

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      Film Review: ‘The Father’ Boldly Tackles A Parent-Child Relationship Facing Dementia

      February 25, 2021

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      Film Review: ‘The World To Come’ Is A Romantic Period Piece

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      Highlights From The 3rd Annual Celebration of Black Cinema

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      Sing Your Hallelujah: Review

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      Exclusive: The Cast of ‘Big Shot’ Talk New Disney+ Series Featuring John Stamos…

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      What We Learned From Zack Snyder’s Q&A on Army of the Dead

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      Review: The New York Philharmonic’s Return to the Stage

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      On The Scene: Kimberly Dawn Performs Live at the Mint LA’s Patio

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      Review: The New York Philharmonic’s Return to the Stage

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      Exclusive: Common Kicks Band Discusses Music Scene in New York City & COVID-19…

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      Exclusive: White Dave Talks New EP ‘Porch Sessions’

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      Exclusive: Miles Brown Talks New Album and Partnership with Crest and Oral-B

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      On The Scene: Kimberly Dawn Performs Live at the Mint LA’s Patio

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      Review: The New York Philharmonic’s Return to the Stage

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      HBO Presents Original Documentary and Conversation ‘Black Art: In the Absence of Light’

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      Exclusive: Tommy Alastra Discusses Cryptograph & Jason Momoa Auction

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      Exclusive: Michelin Star Chef Dani Garcia Talks Taste of sbe Virtual Culinary Event

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      On The Scene: First Annual Interactive and Immersive Drive Thru Holiday Experience ‘WonderLAnd’

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      Review: Take Your Pick with Dollar Shave Club’s 6 Blade vs 4 Blade…

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      Accomplishing Goals: Motivation vs. Discipline

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fitness

LifestyleThe Latest

Accomplishing Goals: Motivation vs. Discipline

by Sherry Advani April 6, 2021
written by Sherry Advani

What separates those who achieve their goals and those who don’t? How do some people accomplish whatever they set their minds to while others “fall off” their routines? 

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April 6, 2021 0 comment
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LifestyleThe Latest

Proper Sleep: Overrated or Understated?

by Sherry Advani March 1, 2021
written by Sherry Advani

In a world where “time is money,” how much time should you make for sleep? The short answer: experts say 6-8 hours. So why does this often not happen?

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March 1, 2021 0 comment
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LifestyleThe Latest

More Than Fitness: The 5 Pillars to the Results You Want

by Sherry Advani February 22, 2021
written by Sherry Advani

When it comes to leveling up our health, we often go straight to workouts and diet! We exercise endlessly, throw out the bread, and bring in the avocados! However, when it comes to achieving fitness goals, there is no secret: a well-rounded approach is the way to go. Real, long-lasting results come from applying the 5 pillars of health! What are they?

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February 22, 2021 0 comment
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LifestyleThe Latest

Wine to Workout: How BABE Made Tipsy Fitness Fashionable

by Samantha Bergeson July 24, 2020
written by Samantha Bergeson

During quarantine, it takes a little extra motivation to put down the 12 pm cocktail and fulfill your daily living room fitness goal. But now thanks to BABE Wine, there’s really no excuse to not get off the couch.

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July 24, 2020 0 comment
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EventsLifestyleThe Latest

UPCOMING: Can’t Miss Events Happening in March!

by Sydney Hargrove March 3, 2020
written by Sydney Hargrove

UPCOMING: Popsugar to host Grounded health/wellness event in LA 

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March 3, 2020 0 comment
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EventsLifestyleThe Latest

The Best Holiday Present – The Gift of Health at Fit Farm

by ElizaBeth Taylor December 11, 2019
written by ElizaBeth Taylor

The holidays are about joy.

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December 11, 2019 0 comment
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Fashion & BeautyLifestyleThe Latest

ASICS announces new campaign with DJ Steve Aoki

by Angelina Fay October 20, 2017
written by Angelina Fay

ASICS America teamed with Grammy-nominated DJ and producer Steve Aoki to present I MOVE ME, a North American film-oriented campaign designed to connect with new audiences in the fitness industry. Aoki, mostly known for his music career, is also a fitness fanatic, and is the face of the campaign. ASICS unveiled this new project October 18 in California.

Steve Aoki for ASICS: I MOVE ME.

President and CEO of ASICS Gene McCarthy called I MOVE ME “more than a movement.”

“We are setting out to reframe our narrative, deepen relationships with our core customers, and connect with a new generation of fitness-minded customers,” McCarthy said Wednesday. Aoki serves as the project’s frontman and the face of the collision of self-expression, culture, and sport. The film features other athletes like 2012 Olympic Gold Medalist and World Champion Wrestler Jordan Burroughs, and World Champion track and field athlete and bobsledder and three-time Olympian Lolo Jones. The film was shot in Aoki’s home in Las Vegas and is set to his new album Kolony. The narrative of the film includes success stories of other “movers.”

Aoki at his home in Las Vegas during the film shoot.

“I’m really excited to work with ASICS, an iconic Japanese brand,” Aoki said. “My life is not only about music and fashion, but also fitness, nutrition, and health.” Aoki joins Olympians Burroughs and Jones in their normal training routines.

Olympic track and field and bobsledding star Lolo Jones.

I MOVE ME will continue its release in parts throughout the year, including social content, influencers, and other movers. It will also feature customer-geared “offline” activations, one of which being the opening of a new ASICS Flagship store on 5th Avenue.

ASICS claimed its desire to change the way fitness is perceived and experienced and to spotlight fresh and distinct forms of movement and fitness. McCarthy highlighted the newness of the campaign in response to the declination of youth sports participation across the nation.

“While other brands are saying – be like him, be the best – ASICS is taking a different route at inspiring a new appreciation for movement for younger generations,” McCarthy said. “That’s what ‘I MOVE ME’ is all about.”

October 20, 2017 0 comment
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EventsFeaturedThe Latest

Dr. Oz and Lisa Oz Host Tropical Garden Gala to Raise Money for Healthcorps

by Reyna Wang April 8, 2017
written by Reyna Wang

Co-hosted by Dr. Mehmet Oz and Lisa Oz, the Tropical Garden Gala at Chelsea Piers featured performances by Elle Varner, Erich Bergen, and Stepp Stewart as well as appearances by notable guests such as NFL athletes Buster Skrine, Steve Weatherford, and Damien Woody, Jersey Shore stars “Sammi Sweatheart” and Vinny Guadagnino, and wellness guru Candice Kumai.

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April 8, 2017 0 comment
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LifestyleThe Latest

New Year Fitness Goals with LG

by ElizaBeth Taylor January 7, 2017
written by ElizaBeth Taylor

It’s a new year and January 9 is the day that most people take their resolutions and toss them out the door.  But, now motivation to keep your New Year’s fitness goals are here and ready to motivate you to the next level.

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January 7, 2017 0 comment
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Fashion & Beauty

An Ultimate Mobile Workout with Gunnar Peterson and LG TONE-Up

by ElizaBeth Taylor December 16, 2016
written by ElizaBeth Taylor

Get ready to shape up in style with the best new workout to do at home or on the run. Celebrity trainer Gunnar Peterson has created a fantastic circuit workout, inspired by TONE-Up music played with the phenomenal newest model of LG’s fitness Bluetooth headset.

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December 16, 2016 0 comment
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Talked to @mortalkombatmovie director @simonmcquoi Talked to @mortalkombatmovie director @simonmcquoid and stars @jessica_mcnamee x @thatjoshlawson. They were wonderful!
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We Broke Up is out in select theaters and available on digital/VOD on April 23
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@bolly.hood x @mooskiiii
Vanquish is out in select theaters today! This act Vanquish is out in select theaters today! This action-packed film stars @rubyrose opposite @morganfreeman. Ruby say down with @kaylabrantley to talk doing her own stunts for the movie. Out on demand on April 23rd 💥
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