One of music’s hottest nights of the year just wrapped up with one of music’s hottest after-parties of the year: UMG’s (Universal Music Group) 2026 After Party, presented by The Coca-Cola Company, with additional partners Johnnie Walker and Hydro Flask.
Diageo
James Goldcrown x Diageo: A Colorful Collaboration at Miami’s Art Basel
From New York to Japan, Los Angeles to Brazil, James Goldcrown’s art has literally taken over the world.
Multimedia Artist Hisham Akira Bharoocha Debuts Custom Art Installation At The Cristina Grajales Gallery In NYC
Multimedia Artist Hisham Akira Bharoocha Debuts Custom Art Installation Cristina Grajales Gallery NYC.
[Recap + Interview] Exclusive Interview with Ghetto Gastro’s Jon Gray, live from DIAGEO’s BLEND OUT Event
Earlier last week, DIAGEO hosted their BLEND OUT event, a homage to multi hyphenate creators making a positive impact in their communities.
Diageo’s Tanqueray gin brand celebrates National Gin & Tonic Day with a cocktail hour in Fulton area of NYC!
INTERVIEW: Jérôme LaMaar Talks Beyoncé, Collaborating with DIAGEO, and What’s Next in Creativity
Read the intimate interview and learn more about the multi-hyphenate creative who has been collaborating with beverage brand DIAGEO and celebrating creativity.
#DISCOJEROME: Jérôme LaMaar Kicks Off NYFW with Talk at Virgin Hotels; Afterparty DJ Set by Kevin Aviance
We had the chance hear Jérôme LaMaar talk about his experiences in the world of sustainability, work with DIAGEO as part of the brand’s Society 2030 initiative, as well as dance to the grooves of queer icon Kevin Aviance.
Mystical cocktails, tarot readings, and live whisky tastings to celebrate the 2022 Diageo Single Malt Scotch Whisky Special Releases launch at Temple Bar in NYC.
Lori Harvey, Justine Skye, Janelle Monáe and More Kick Off Juneteenth Weekend at the B-Hen Block Party
Juneteenth weekend has come and gone filled with a variety of events but one thing is for certain, B-Hen’s Block Party was thee party to be at.
How can major brands uplift communities of color and highlight the diversity of cultures through a one-day event? Well, DIAGEO and its brands partnered up with House of Slay to give us a glimpse into how one can do this.