On Friday, April 12, 2024, Absolut kicked off Day One of Coachella with a Cosmos + Culture Brunch hosted by actor and comedian Matt Rogers.
Coachella, Stage Coach, and other hot ticket festivals are certainly about the music and the performers taking the stage… but they’re also about serving up fun looks for the fests. And while we all scroll our feeds to see what our favorite TikTok’ers are stepping out in (ya know, so we can serve up some similarly glam looks)… have you ever wondered just where the stars of TikTok and Insta get their inspo from?
As the headlined hiccups of weekend 1 concluded, music executives, label writers, and editors alike returned to Indio for the Coachella Valley Music and Arts Festival’s updated second round. And with most of the social media influencers’ photo ops already captured, the Shein team locked in on how everyday fans experienced the festival, namely through their budget-friendly collections. “Let’s be honest. Everyone doesn’t want sandy designer looks,” one of the brand’s reps laughed during Shein’s introductory Coachella luncheon at the La Quinta Resort & Club.
CMG once again dominated weekend two of Coachella festival, April 21-23, 2023, with incredible featured programming at ZENYARA Estate all three nights, for the second consecutive week. Programming at ZENYARA was highlighted by a daytime party for SHEIN’s Zeuphoria, which continued all night long into a late night affair, headlined by Kaytranada and Fisher. TAO once again hosted TAO Desert Nights on Friday, April 21 headlined by Gordo, and Sunday night concluded with Skrillex, Francis Mercer, Camelphat, Hot Since 82 presented by CMG and Framework, with partners Red Bull, Heineken Silver and Tequila Don Julio.
The Cactus Casa in Palm Desert, also known as @casablanchepalmsprings hosted a two part influencer #CactusBrunch event over the Coachella weekends to kick off their inaugural wellness-focused daytime activation. Influencers, Models and Notables such as Mackenzie Dipman, Adison Justis, Bryant, Avery Justis, Hannah Linderman, Kailyn Shephard, Amanda Leigh, Juliet Hartly, Maryam Zolghadr, Sergio Farias, Desiree Floress, Julia Brevetti, Christian Osorio, Skeet Ulrich, Delilah Belle, Holly Scarfone and more stopped by to enjoy tasty treats, hydrating beverages and indulge in beauty moments before heading to the Coachella Music and Arts Festival.
On Friday, April 14th, the ZENYARA Estate, produced by CMG, hosted TAO Desert Nights presented by Jeeter. Not only did it kick off the Coachella music festival weekend, the night included performances by Ariel Vromen and TALE OF US.
Indio, California – Lucky Brand Desert Mirage held a one-day pop-up event on April 15th and it was one of the hottest day parties during Coachella Weekend 1. The event showcased Lucky Brand’s festival collection, and The Trading Post, a festival fashion experience with Frye and Vince Camuto.
Weekend one of the highly anticipated Coachella festival has come to an end — but did you really get the Coachella experience if you didn’t attend the infamous after parties?