A free concert in the heart of New York to support the causes you most care about? Say less.
On Thursday, September 4th, Billboard hosted its annual Hip-Hop/R&B Power Players Awards at Unveiled in Brooklyn, New York.
The 2025 ASCAP Rhythm & Soul Music Awards brought together the industry’s most influential voices for a night celebrating boundary-pushing songwriting, chart-topping hits, and cultural impact.
Hollywood Unlocked, under the dynamic leadership of its CEO and Founder Jason Lee, hosted the 4th Annual Hollywood Unlocked Impact Awards at the Beverly Hilton in Beverly Hills, an evening dedicated to recognizing role models, celebrities, and icons who have made a significant impact on culture.
Tamara Taylor, the young and innovative CEO behind Mastermind MGMT, marked an illustrious 10-year journey at the opulent Valley Villa in Los Angeles, surrounded by the luminaries of the entertainment and fashion worlds.
Super Bowl weekend launched with a very “Up” there moment for the memory books.
If you are in Phoenix for Super Bowl you are not going to want to miss this amazing week of events.
A new year means new goals, new challenges, and the hopes that you can make this year better than the last. Hollywood Unlocked’s CEO and founder Jason Lee is not waiting for anyone to make his dreams come true, as always, he goes and gets it on his own.
Rap star Cardi B is venturing into a new space of entrepreneurship with her latest, Whipshots, a vodka-infused whip cream.
Partnered with Starco Brands, Cardi’s new Whipshots ensure anyone can Party like Cardi and that we sure did.
MIAMI BEACH, FLORIDA – DECEMBER 04: Cardi B and Starco Brands launch Whipshots at The Goodtime Hotel on December 04, 2021 in Miami Beach, Florida. (Photo by Arturo Holmes/Getty Images for Whipshots)
On Saturday night, The Knockturnal got to attend the sweets themed launch party which took place at Pharrell and David Grutman’s The Good Time Hotel in South Beach. High profile guests included Offset, Mary J. Blige, Timbaland, Winston Duke, Tainy, and Dale Moss amongst others.
MIAMI BEACH, FLORIDA – DECEMBER 04: Tainy attends as Cardi B and Starco Brands launch Whipshots at The Goodtime Hotel on December 04, 2021 in Miami Beach, Florida. (Photo by Arturo Holmes/Getty Images for Whipshots)
Deserts and drinks were served with the 3 Whipshot flavors – vanilla, caramel, and mocha – to showcase the boozy whip cream can be enjoyed in cocktails, deserts, or even as a solo shot.
There to prove it was not only renowned Las Vegas mixologist Rob Floyd who put on a show to wow the crowd, but also Cardi herself going around the crowd and spraying shots of Whipshots into guests’ mouths.
MIAMI BEACH, FLORIDA – DECEMBER 04: Mixologist Rob Floyd does a demonstration as Cardi B and Starco Brands launch Whipshots at The Goodtime Hotel on December 04, 2021 in Miami Beach, Florida. (Photo by Arturo Holmes/Getty Images for Whipshots)
While some stars opt for tequila or wine brands Cardi’s choice of product was emphasized when she told Billboard, “I’m not really a hardcore liquor-drinking person. And I like things that are sexy and tasty.” Boujee and boozy, Whipshots contain 10% alcohol so you already know you can expect a party in every can. Not only that but they also don’t require refrigeration.
Whipshot will be available nationwide and on shelves across the U.S starting next year but if you want to get your hands on one sooner check out Whipshots.com to get your fix.
Communities across America are slowly beginning to reopen business doors in our great country.
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