Communities across America are slowly beginning to reopen business doors in our great country.
While corporations may have an easy time re-launching many small businesses will potentially face hardship, especially in the arts, entertainment, and beauty fields.
David DiLorenzo doesn’t want to see them fail. The famed beauty entrepreneur knows firsthand what it means to thrive despite hardship. From having to restart and move after Hurricane Sandy to facing challenges in rebooting his family business he knows that nothing can stop a person who is determined.
It is his principles and artistic endeavors as president of Valentino Beauty Pure that have led to a hearty celebrity clientele list and an Instagram presence of nearly half a million followers. He is the real deal and he wants more than ever to help spread the message that businesses will not and cannot fail despite the pandemic.
Like his revolutionary beauty line he is out to make the world beautiful once again. He is paving the way for others, especially young women in the Latino and African-American communities. He truly knows that the best way to help small business owners in underserved neighborhoods succeed in a COVID-19 laced world is to give proper guidance. Helping men and women in the field bounce back will be a challenge, but he spends most of his time now helping them navigate the nail business for themselves and to even open their own salons for the very first time.
The family-run company for two decades has always been about spreading the art of beauty through love. His inherited life motto makes women feel divine in his salons that span from New Jersey to South Beach. And that good feeling is there just as much in his personal mission to serve the community with educational courses that have empowered thousands to reach their own career goals.
America’s nail art obsession
The energetic entrepreneur’s Beauty Pure’s Acrylic System and Gel System has many famous fans, including Kim Kardashian, Cardi B, Rihanna, Paula Abdul, and many others. Like many successful business folks and artists, he too wants others to find the same level of accomplishment despite a global crisis. David, who has always been passionate about motivating others to pursue their own dreams, now has a team of 17 educators and hundreds of brand ambassadors who are focusing on helping others open their doors after the lockdown and how to interact with clients through his classes and seminars. His students are taking in the knowledge and growing from it as they gear up to make the country beautiful once again.
Cardi B at Fanatics Super Bowl (@michaelrubin)
With David’s guidance, his students are realizing their own goals and financial freedom for the first time, allowing them to focus on their self-worth and independence. He and his team are helping communities open their own manicure meccas. With many corporations laying off employees and furloughing for indefinite periods having a way to be an artist and still bring home money is a crucial step on the road to success right now.
With the massive popularity of nail art found in hit shows such as Claws to the day in and day outlooks of American women there is one thing we can count on – a need for beauty will not stop.
We may be on a hold in the world and not sure what normal will look like in the future. But we will always have a need to feel our best. With individuals like David we will thrive again.
Claws (Courtesy TNT)
Socializing From Home with Sensible Socialite is a new column focusing on communities and individuals thriving during the pandemic.
