Super Bowl LIV broke numbers in record attendance as millions of fans and sports experts and players flocked to Miami for Super Bowl LIV.
At Radio Row dozens of stations covered pre-game festivities at the Miami Beach Convention Center, including college productions and independent websites. NFL Communications graciously accepted publications from across the planet to give an opportunity to share the momentum of the legendary weekend in sports with the world.
An annual fixture at Super Bowl, Radio Row serves as a platform for media outlets ahead of the game. Access to interviews is crucial as top NFL players and other noteworthy guest appearances take place ahead of Sunday.
FOX Business highlighted the importance in an article on January 27, especially during an interview with Jason Barrett, president of Barrett Sports Media.
“Broadcasting from radio row can be valuable to a brand’s image yet damaging to its bottom line,” Barrett told FOX Business during an interview. “The costs to fly, book hotel rooms, cover food and local travel expenses, not to mention the high fees associated with securing lines and internet, make it harder for broadcasters to justify going, especially if their local team isn’t playing in the Super Bowl.”
The opportunity granted by NFL Communications and their extension to all levels of journalism is widely applauded and a game changer in the field. Three cheers for the NFL for great sportsmanship on and off the field.