On Saturday, April 14th, classic denim company Lucky Brand teamed up with NYLON magazine to take over the ARRIVE hotel in Palm Springs for their second annual Desert Jam soiree.
Featured performances were Harry Hudson and Charli XCX, along with support from Jaira Burns, Naomi Wild and DJ sets from Mr. Best, Wade Crescent, Tolula Adeyemi, and Denise Love Hewett.
Guests perfected their festival looks with Scunci hair accessories, FHI Heat and DIFF Eyewear sunnies while sipping on Omission Beer and specialty Jack Daniels cocktails. Core Water served up the H2O because it’s the desert after all!
And before hitting the festival, guests fueled up on pasta snacks and Butterfinger cookie pop.
Other notable guests included Atlanta de Cadenet Taylor, Abby Champion (Model), Brandi Cyrus (Actress), Charlie XCX (Musical Artist), Delilah Belle (Model), Ella Angel (Model), Harry Hudson (Musical Artist), Patrick Schwarzenegger (Actor), Adelaide Kane (actress), Kayla Ewell (actress, Jonathan Keltz (actor), Laysla De Oliveiro (Actress), Olympian Chloe Kim, and various influencers.
According to Lucky Brand, their jeans are made for the free-thinker, the artist, the dreamer; they’re made to dance, work, run, jump, and play. So whether you were at Coachella or not, you can stay festival inspired all year long.