On Thursday July 14th Superdry held a launch party for its brand new 34th St. Flagship store.
VIP guests who attended the party inlcuded Eric Decker, Superdry’s newest collaborator, Victoria Secret Supermodel Martha Hunt and Superdry CEO Euan Sutherland. As the guests of honor took selfies with fans, DJ Hannah Bronfman hosted the evening via Snapchat takeover for SuperdryGlobal.
Guests sipped custom made cocktails, mingled and danced while enjoying Superdry’s newest location. The 3-floor Flagship store showcases new Superdry Collections such as Superdry Sport and Idris Elba + Superdry. As a special thanks, guest also went home with Superdry goodie bags filled with shirts and keychains.
Guests enjoyed the new collections so much that some began buying items even before the official opening. Superdry employees were having a blast welcoming guests and dancing on their downtime. Overall the night was a success and everyone was excited to be walking out with a Superdry swag bag.
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