The amount of vintage Polo that flooded red bull studios was enough to give Kanye anxiety.
Hip Hop and Ralph Lauren fans gathered this past week to celebrate the drop of photobook and rap fashion time capsule Bury Me With The Lo On: a collaboration between Lo Life founder Thirstin’ Howl the Third and photographer Tom Gould. The book along with the opening night brought in a wave of unfiltered celebration and nostalgia. Red Bull Studios played as a crossroads for fashion fans and Hip Hop heads alike. The modern aesthetic and presentation of true vintage material brought the new and old schools together for an event both groups were honestly enthused to attend.
The book itself is presented pretty luxuriously, leather-bound in classic polo colors. It gives readers a premier look at the start of a monstrous Hip Hop fashion trend. The work is prefaced as such:
The result of five years’ work, Bury Me With the Lo On features never-before-seen archival pictures, recent portraits, and words from Raekwon, Just Blaze, Action Bronson and key Lo Life players and Polo collectors, shedding light on the now-global subculture inspired by the garments of Ralph Lauren.