Blair Breard spoke about the current state of short form content on television along with Anjali Sud. Learn their view on how to make it in the web and television landscape
When it comes to your choice of television shows, there is an immense wealth of choices. There has never been a better time to be in business of making short form content. At IFP week, Anjali Sud and Blair Breard both spoke about the current state and the future of short form content. Anjali was extremely hopeful with a very rosy outlook of the future. She constantly cited the many new creators joining her platform, Vimeo, who are creating new and creative content every single day. She even mentioned a number of web series that started on her platform that later went on to mass appeal on the internet and then the rest of the world through more traditional distributors like TV Networks and HBO.
Blair, while also hopeful, was much more hands on and real with her take on television. Between sharing stories of working with Louie C.K and how she manages different talents across a number of brilliant shows, she gave a candid look at the inside of the industry. She, like many other people when they get their start in film, had to work extremely hard for very little money. Even today, after the success of five very popular series, she still has to pitch new shows as if she doesn’t have a body of work that backs up her word. No matter where you are in the food chain, whether you’re a small worm or a big bird, you still have to pitch and work as hard as you can to make it.
For those pursuing a television or web series of their own, both Blair and Anjali believe there’s never been a better time with networks and digital platforms like Amazon, Hulu, Apple and Netflix buying content, as well as platforms like Vimeo and YouTube to post your content for free in order to get discovered.