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On The Scene: Valentine’s Day At The Color Factory!

by Sydney Hargrove February 10, 2022
by Sydney Hargrove February 10, 2022 0 comments
192

New York City is one of the greatest places in the world to spend any holiday, and valentine’s day is no exception! Watching the city transform into a beautiful vision of love and excitement makes the month of February one of the best. Pink and red truly make the holiday what it is, and our favorite place to go when we need some color in our lives is none other than SoHo’s The Color Factory!

You can’t miss the bright and colorful building as it lines the corner of the street, and that’s just the beginning. Valentine’s day has unveiled such sweet additions at the museum, the first being a flower bodega right at the beginning of the experience. The little cart is the cutest place to snap some pictures, and walking through the factory with a pretty bouquet of flowers will put a smile on anyone’s face!

 

The immersive walkthrough experience begins with rainbow streamers lining the entryway, and it only gets more colorful from there. The first room is complete with a macaron conveyorbelt, a transforming photo area, and more colors than you could ever imagine. Various cameras line each room so that you can get the perfect shot, and everyone leaves with so many little goodies, from candy to ice cream to a surprise gift at the end of the tour! There are music rooms, a massive gold dance floor, a floor maze that leads you to your secret color, and so much more! While it’s truly the most instagram worthy spot in the city, it’s so much more than that. It gives you the opportunity to learn something new about yourself, and someone that you love!

The Color Factory transformed its usual color pallet to create such a beautiful sea of Valentine’s day colors, and it’s iconic blue ball pit was complete with pink heart shaped, and even a slide! Weather you want to take the cutest pictures or just relax in the colorful sea, the opportunities are endless.

Such a big part of the color factory experience involves connecting with others, they feature a getting to know you color themed game where you stare at a friend or partner through a telephone booth and observe the colors of their hair, eyes, clothes, and even their mood. The ability to go through and connect with someone you love makes the color factory such an incredible date night location, and it’s even more perfect this time of year.

When we toured the museum for the holidays in December, I was in awe of the confetti room and couldn’t wait to see what they had in store for Valentine’s Day! The room was complete with confetti to match the new color pallet, as well as pretty heart shaped balloons lining the ceiling. The color wheel room was swirled with themes of pink and purple, and the whole experience was decked out for the occasion.

We truly can not get over how creative The Color Factory constantly is with their holiday experiences, it’s the best place to spend any holiday, but especially one dedicated to love, and the color pink! Experience it for yourself and get tickets here!

ARTnycThe Color Factory
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Sydney Hargrove

Sydney Hargrove is a current Media Studies student at Hunter College. A New York City native currently living in the Upper East Side, she got her start in the journalism field through social media management and has explored the world of on camera hosting and on the scene reporting since then.

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