Saturday, November 13th marked World Kindess Day and to celebrate, The Good Kind Pure Coty-owned Fragrance spread kindness at a pop-up in Flatiron, New York.
The Kindness Grove boasted 3 new scents from the new launch, Wild Peony, Iris Petals and Vanilla Ginger. Each with distinct ingredients that contribute to making the fragrance what they are.
The products are clean, vegan, cruelty-free and affordable! And don’t worry, they are available at your local drugstores and mass retailers.
Attendees were able to sample the new range, explore beautiful backdrops (that proved to be perfect Instagram moments), induldge in vegan chocolate cookies and spread kindness to those around them.
The #ScentOfKindess travelled inthe air as city goers stopped by at the activation. Good Kind Pure believes that if we are good to everyone and everything around us, and also kind to ourselves we can leave the world a little more pure than we found it. This idea was commemorated with a scannable barcode at the event, that once scanned would celebrate World Kindness Day by gifting A Good Kind Pure fragrance to a friend. Truly seeing the #ScentOfKindness in effect.
The scents are available in a 250 ml fragrance mist and 30 ml Eau de Toilette spray.
